The Spotlight Webinar Series
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Strategy Lab: Revenue managing events with forward-looking demand signals and competitive clarity
May 20, 9:30 AM MT/5:30 PM CEST
Staying ahead of market-impacting events requires more than knowing they're on the calendar – it takes a reliable way to surface demand signals early and track how your market responds as those dates approach.
In this Strategy Lab session, Blake Reiter and Daniel Foreman will walk through how commercial strategists use Lighthouse for the full arc of event monitoring, from initial discovery through daily tracking, drawing on market demand data and competitor benchmarks as a source of truth.
The session also covers how competitive visibility fits into the picture, giving you the context to understand what you're seeing and respond with confidence.
Register to follow along and bring questions from your own market.
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Daniel Foreman
Commercial Strategist:format(webp))
Blake Reiter
Director of Hospitality ResearchRegister for The Spotlight webinar series
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The Spotlight webinars are a data-driven series for commercial leaders and revenue managers navigating uncertain markets.
Every month, Daniel Foreman and Blake Reiter examine what's shaping hotel commercial strategy, from pricing trends and market conditions to hands-on guidance to tackle real commercial challenges.
Registration includes automatic enrollment in monthly webinars, session reminders, and access to recordings.