The Spotlight Webinar Series
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Strategy Lab: Finding and prioritizing the demand signals that matter
August 19, 9:30 AM MT / 5:30 PM CEST
Some dates make it obvious that demand is coming, like a big event on the calendar or a sudden jump in search activity. But the most visible signal isn't always the one that matters most, and the biggest opportunities can sometimes live in data that's easy to overlook.
In this Strategy Lab session, Blake Reiter and Daniel Foreman show how to bring different demand signals into one view: the early demand that shows up before travelers ever book, the shifts that come from events and market activity, and the competitive rate moves that shape how a date should be priced. They'll walk through how to weigh these signals against each other and decide which ones should actually drive your next pricing call.
Register to follow along and bring your questions about your own market demand.
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Daniel Foreman
Commercial Strategist:format(webp))
Blake Reiter
Director of Hospitality ResearchRegister for The Spotlight webinar series
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The Spotlight webinars are a data-driven series for commercial leaders and revenue managers navigating uncertain markets.
Every month, Daniel Foreman and Blake Reiter examine what's shaping hotel commercial strategy, from pricing trends and market conditions to hands-on guidance to tackle real commercial challenges.
Registration includes automatic enrollment in monthly webinars, session reminders, and access to recordings.