The Spotlight Webinar Series
October 28, 9:30 AM MT/4:30 PM CET
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Strategy Lab: Why a sold-out night isn't always a profitable one
October 28, 9:30 AM MT / 4:30 PM CET
Sold-out nights may seem like the ultimate goal for commercial teams, but they can sometimes mask underlying profitability issues. A room sold through an OTA nets less after commission than one sold direct, so a night filled mostly with OTA bookings might actually generate less profit than a less-than-full night built on direct business.
In this Strategy Lab session, Blake Reiter and Daniel Foreman catch that problem early: a night where occupancy is building, but mostly through OTAs. Rather than waiting to see how it fills in, they benchmark the direct channel to find out exactly where it's leaking. Then they match each gap to its own fix, whether that's how the site converts, what guests spend once they book, or how rates compare to OTAs.
Register to follow along, and consider what your own occupancy numbers might be concealing.
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Daniel Foreman
Commercial Strategist:format(webp))
Blake Reiter
Director of Hospitality Research
Register for The Spotlight webinar series
The Spotlight webinars are a data-driven series for commercial leaders and revenue managers navigating uncertain markets.
Every month, Daniel Foreman and Blake Reiter examine what's shaping hotel commercial strategy, from pricing trends and market conditions to hands-on guidance to tackle real commercial challenges.
Registration includes automatic enrollment in monthly webinars, session reminders, and access to recordings.
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