Lighthouse Direct

Personalize your hotel website. Grow your direct channel.

Every guest is different. Your website should be too. Personalize every visit in real time, convert more demand into bookings and maximize direct revenue.

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80,000+ hotels trust Lighthouse with their growth, productivity and peace of mind

Your front desk personalizes guest experiences.

Your website should too.

Most hotel websites show identical content and offers to every visitor. Hotels that drive more direct channel growth aren't spending more on traffic, they're personalizing the experience to convert more bookings.

Most marketing tools make you choose between data or tactics. Lighthouse Direct connects both. See where you're underperforming, then fix it with AI-powered personalization. One workflow, with real results.

Identify direct channel growth opportunities

See where your website and booking flow is underperforming, then benchmark your direct channel performance against competitors so you know where to focus personalization for the biggest impact.

Boost direct bookings with real-time website personalization

Personalize your website for every visitor, engaging and guiding them down the booking funnel to drive conversion and direct bookings.

Deliver hyper-targeted offers with predictive AI

Leverage predictive personalization to target offers more strategically, ensuring discounts are only shown when they truly influence booking decisions.

Benchmarking

Direct answers for your direct channel

You can't optimize what you can't compare. Lighthouse benchmarks your direct booking performance against your true compset across 30+ hotel-specific metrics, from conversion and booking windows to traffic sources and ADR. Lighthouse shows you where to focus to stay ahead of the competition. This isn't generic analytics, it's benchmarking built to drive more direct channel bookings.

Personalization

The right message at the right moment

Different visitors need different experiences. Lighthouse Direct personalizes your website in real time based on signals like location, device, traffic source, stay dates and whether a guest is new or returning. By dynamically serving hyper-relevant content, Lighthouse Direct creates urgency, reduces bounce and guides more visitors to book direct. Guests can compare prices and read reviews without leaving your site—while you stay in control of rate parity.

Predictive personalization

The right offer for the right guest

Not every visitor needs a discount. Lighthouse Direct uses AI-powered predictive personalization to assess each visitor’s intent in real time, including likelihood to book, potential spend and date flexibility. High-intent guests see premium upsell offers, while undecided visitors get the nudge they need to convert. The result: more bookings, higher revenue and no unnecessary margin giveaways.

32%

average increase in direct bookings

+20K

hotels in our network powering our unique data

rated direct booking solution year after year

What changes when your website adapts to every visitor

Relevance that converts.

Booking decisions happen in moments of uncertainty. By showing each website visitor what they need to see, when they need to see it, Lighthouse Direct builds confidence in your hotel, reduces friction and converts more demand into direct bookings.

More revenue per visitor.

Know where you stand, then stand out.

No developers. No delays. No kidding.

Advanced audience segmentation

Use 40+ hospitality-specific targeting options, create custom rules and combine them with intent-based predictive AI algorithms for maximum impact on conversion.

Price comparison, price match & reviews

Display reviews and show live third-party rates directly on your website to build trust. And if your rate is ever undercut, price match automatically beats it. Keep visitors on your site and booking direct.

Always on-brand, customizable designs

From attention-grabbing overlays to subtle notifications and embedded inliners, all messages adapt seamlessly to your brand. Dynamically swap existing website content for the most native user experience.

No-code campaign builder

Create advanced personalization campaigns without any technical knowledge. Pre-designed AI templates, multiple formats and full brand control. Launch in minutes across desktop, mobile and native app.