32%
average increase in direct bookings
Lighthouse Direct
Personalize your hotel website. Grow your direct channel.
Every guest is different. Your website should be too. Personalize every visit in real time, convert more demand into bookings and maximize direct revenue.
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80,000+ hotels trust Lighthouse with their growth, productivity and peace of mind
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Your front desk personalizes guest experiences.
Your website should too.
Most hotel websites show identical content and offers to every visitor. Hotels that drive more direct channel growth aren't spending more on traffic, they're personalizing the experience to convert more bookings.
From insight to personalization to revenue
Most marketing tools make you choose between data or tactics. Lighthouse Direct connects both. See where you're underperforming, then fix it with AI-powered personalization. One workflow, with real results.
Identify direct channel growth opportunities
See where your website and booking flow is underperforming, then benchmark your direct channel performance against competitors so you know where to focus personalization for the biggest impact.
Boost direct bookings with real-time website personalization
Personalize your website for every visitor, engaging and guiding them down the booking funnel to drive conversion and direct bookings.
Deliver hyper-targeted offers with predictive AI
Leverage predictive personalization to target offers more strategically, ensuring discounts are only shown when they truly influence booking decisions.
Direct answers for your direct channel
You can't optimize what you can't compare. Lighthouse benchmarks your direct booking performance against your true compset across 30+ hotel-specific metrics, from conversion and booking windows to traffic sources and ADR. Lighthouse shows you where to focus to stay ahead of the competition. This isn't generic analytics, it's benchmarking built to drive more direct channel bookings.
The right message at the right moment
Different visitors need different experiences. Lighthouse Direct personalizes your website in real time based on signals like location, device, traffic source, stay dates and whether a guest is new or returning. By dynamically serving hyper-relevant content, Lighthouse Direct creates urgency, reduces bounce and guides more visitors to book direct. Guests can compare prices and read reviews without leaving your site—while you stay in control of rate parity.
The right offer for the right guest
Not every visitor needs a discount. Lighthouse Direct uses AI-powered predictive personalization to assess each visitor’s intent in real time, including likelihood to book, potential spend and date flexibility. High-intent guests see premium upsell offers, while undecided visitors get the nudge they need to convert. The result: more bookings, higher revenue and no unnecessary margin giveaways.
+20K
hotels in our network powering our unique data
#1
rated direct booking solution year after year
What changes when your website adapts to every visitor
Relevance that converts.
Booking decisions happen in moments of uncertainty. By showing each website visitor what they need to see, when they need to see it, Lighthouse Direct builds confidence in your hotel, reduces friction and converts more demand into direct bookings.
More revenue per visitor.
Some guests are ready to upgrade. Others need a nudge. Lighthouse Direct knows the difference - allowing you to capture higher booking values without unnecessary discounting or rate erosion.
Know where you stand, then stand out.
Stop measuring performance in a vacuum. While standard analytics show traffic trends, Lighthouse reveals how your direct channel stacks up against your true compset.
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From underperforming source markets to drops in mobile conversion, you’ll see exactly where bookings are lost—and where to win them back.
No developers. No delays. No kidding.
Launch high-impact campaigns in minutes, not months. Lighthouse Direct’s no-code platform removes the developer bottleneck with an easy-to use platform, intuitive workflows and AI-powered tools.
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Alle tools en inzichten op één plaats voor omzetoptimalisatie
Advanced audience segmentation
Use 40+ hospitality-specific targeting options, create custom rules and combine them with intent-based predictive AI algorithms for maximum impact on conversion.
Price comparison, price match & reviews
Display reviews and show live third-party rates directly on your website to build trust. And if your rate is ever undercut, price match automatically beats it. Keep visitors on your site and booking direct.
Always on-brand, customizable designs
From attention-grabbing overlays to subtle notifications and embedded inliners, all messages adapt seamlessly to your brand. Dynamically swap existing website content for the most native user experience.
No-code campaign builder
Create advanced personalization campaigns without any technical knowledge. Pre-designed AI templates, multiple formats and full brand control. Launch in minutes across desktop, mobile and native app.
A/B testing
Test messages, formats and offers. Built-in A/B testing and multivariate experiments shows you what works. Optimize with data, not hunches.
Lighthouse helpt accommodaties groeien in 185+ landen
"De Lighthouse tools hebben mijn manier van werken getransformeerd. Het platform biedt me 24/7 toegang tot alle live data die ik nodig heb."
Sven Allmer
Revenue and Distribution Manager bij Furaveri Maldives
+13%
Rate Insight heeft geholpen om onze parity problemen aan te pakken waardoor onze directe boekingen met 215% zijn toegenomen.
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"Met de tools van Lighthouse kunnen we gegevens over actuele boekingen, prijzen van concurrenten, inzichten in de marktvraag en een overzicht van toekomstige evenementen in onze markt op één plaats raadplegen."
Dimitri Swandanu
Senior Vice President of Revenue Management bij HRI Properties
20%
of ADR improved in the wholesale segment and 15% in all segments.
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"Lighthouse bespaart me enorm veel tijd omdat ik niet langer handmatig data moet verzamelen en rapporten moet maken."
Richard Hyde
Revenue and Reservation Manager bij Six Senses Douro Valley
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Why leading commercial teams choose Lighthouse Direct
100% hospitality.
The most powerful website personalization solution purpose-built for hospitality metrics, workflows and commercial goals.
Privacy-ready. No cookies required.
Proprietary technology that doesn’t rely on third-party cookies and stays compliant as regulations evolve.
Built for marketers.
No-code tools, templates and AI assisted copy with no learning curve so you see results improve from day one.
