The Spotlight Webinar Series
:format(webp))
Strategy Lab: Getting everyone on your commercial team to the same answer
June 24, 9:30 AM MT/5:30 PM CEST
Every commercial team has a version of this: a decision where sales and revenue need to get aligned before moving forward, but both sides are working from different numbers. When that happens, decisions stall, confidence drops, and the right call gets delayed or made with incomplete information.
In this Strategy Lab session, Blake Reiter and Daniel Foreman use group displacement analysis to work through what commercial alignment looks like in practice. They will walk through the process to run the analysis in the Lighthouse commercial platform and show how shared data creates a common view that the entire team can stand behind.
The session ends with an early look at Ernest, Lighthouse's new AI Workspace, and how the same analysis your team runs manually today can be done in a fraction of the time.
:format(webp))
Daniel Foreman
Commercial Strategist:format(webp))
Blake Reiter
Director of Hospitality ResearchRegister for The Spotlight webinar series
:format(webp))
The Spotlight webinars are a data-driven series for commercial leaders and revenue managers navigating uncertain markets.
Every month, Daniel Foreman and Blake Reiter examine what's shaping hotel commercial strategy, from pricing trends and market conditions to hands-on guidance to tackle real commercial challenges.
Registration includes automatic enrollment in monthly webinars, session reminders, and access to recordings.