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The Q4 2026 global hotel outlook
Forward demand and advertised rates for October–December 2026, alongside recent source-market search trends, across seven regions and more than 500 destinations.
Resources
Explore data driven research to stay ahead of the game
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The state of global hotel pricing: H1 2026 recap and H2 2026 outlook
See which markets are gaining pricing power as value, volatility and major events reshape demand.
The AI visibility edge: What 4,545 ChatGPT prompts reveal about hotel discovery
In this ebook we highlight what the data reveals about AI bias, visibility gaps, and how to get LLMs to surface your hotel.
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Is your hotel recommended by AI?
From ChatGPT to direct bookings: Optimizing the full AI guest journey
Know your market, fill your rooms
A practical playbook for finally understanding your market, your guests and your competitors, no revenue team needed.
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Lighthouse AI Launch: Meet Ernest
One AI teammate quietly preps your comp set analysis and management deck before you even sit down.
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Global hotel rates: Q2 2026 market update
A quarterly snapshot of a splintering hotel market, where global events are pulling regional pricing in every direction.
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Insights for independent hoteliers: Short listens, real takeaways
Short insights for independent hoteliers looking to stay up-to-date in the fast-moving world of hospitality.
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What running a smarter hotel looks like: Pricing, channels and management with professionals
Five industry experts break down what a truly connected hotel tech stack looks like, from pricing to guest reviews.