The state of global hotel pricing: H1 2026 recap and H2 2026 outlook

What is in the report?

• Regional pricing performance, past and future
  Year-over-year hotel pricing comparisons for every major region in H1 2026, plus a forward-looking view of H2 2026 based on advertised rates. See where pricing is strengthening, where it is falling and how performance differs around the world.

• The traveller shifts influencing demand and pricing
  How the growing consumer search for value is shaping hotel pricing, from stronger performance among three-star properties to increased interest in destinations offering greater affordability.

• Countries and destinations gaining or losing pricing power
  The markets seeing the sharpest hotel and short-term rental price increases and declines, with analysis of the economic, geopolitical and travel trends behind the movements.

• Additional performance insights
  How three-, four- and five-star hotels are performing across regions, alongside the latest pricing trends for branded and independent properties.

• Practical takeaways for the year ahead
  Action-oriented recommendations to help hotel and short-term rental operators respond to shifting demand, defend pricing and make better use of forward-looking market signals.

Why read it?

Hospitality pricing in 2026 reflects a market in flux. Consumer demand is becoming more value-conscious, while economic pressure, geopolitical uncertainty and major international events are creating increasingly uneven pricing conditions across regions and destinations.

For hotel and short-term rental operators, that makes relying on last year’s patterns increasingly risky. This report gives you a clearer view of where pricing power is holding, where it is weakening and which market signals should inform your strategy for the second half of 2026.

This half-year report will help you:

• Understand where your market stands after H1 2026.

• Anticipate pricing conditions in H2.

• Benchmark performance across segments and ownership types.

• Identify markets experiencing the biggest shifts.

• Make more informed pricing and distribution decisions.