21%
average revenue growth
Independent Hotels
Pricing Optimization
365 days of the most profitable rates for your hotel, automated
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Grow your revenue by 21% with the industry's most profitable rates
Save 10 hours of revenue management time daily with reliable automation
Gain confidence with unrivaled data visibility and customization
How Pricing Optimization Works
We understand that every hotel is unique, and your pricing should be too. Pricing Optimization delivers 365 days of optimal rates for your hotel, to boost revenue and save hours of time.
365 days of intelligent room pricing just for your hotel, powered by the most trusted market and competitor data.
A personalized, intuitive dashboard that gets you up and running fast.
An award-winning platform with global, top-rated support to help you succeed.
Unrivaled market visibility and customization for complete confidence and control.
Custom Autopilot automates rate shopping and updating, as you choose, eliminating manual work.
10 hours
revenue management time saved daily
98%
users rate our support as great
Earn $50 for every dollar
you spend
Hotels like yours have seen a return of 50 times their subscription cost. Why not see for yourself?
Trusted by 80,000+ hospitality professionals
“As soon as we started using Lighthouse, we immediately saw a massive increase in bookings. Prices are adjusted based on the occupancy rate and easily updated, we have no more overbookings and our operations and accounting are optimized. The software saves us a huge amount of time. I highly recommend this service 100%.”
Château de Schengen
"We are an independent hotel with a lean team and no revenue lead, so systems-based support is crucial. We’ve seen a significant decrease in time spent daily on making decisions, while being able to be agile and move fast with rate changes. Trial it. You have nothing to lose and much to gain!"
Cairns Harbourside Hotel
"The central management of prices and availability on different booking channels has saved us a lot of time and effort. Lighthouse has proved to be a reliable partner, allowing us to receive more direct bookings and optimise our online distribution."
Carlton Hotel
"Using Lighthouse, we have significantly improved our ability to distribute hotel accommodations across multiple channels in real time. This has saved us a great deal of time updating availability and prices, while also reducing paperwork."
Di-Ann City Centre Hotel
"We use Lighthouse to consolidate all our reservations, so that we don't have any overbookings, and I have to say that it works perfectly. We can also arrange our price settings and such, high season or low season, so it's very user-friendly. We are certainly satisfied with that as well."
Hotel Shamon
"I was looking for a software that helps me to understand market trends in the short and long term. After using the software it’s a great help that I am able to see the pricing of our competitors and upcoming peak points, and it’s easy to understand and use. Request a free trial, it will give you all the features to check the tools."
Vagabond Hotels
"Since I’m using Lighthouse I can very easily find the days that need a price change. My favourite feature is the events register. We also use the Channel Management on a daily basis. It helps us complete administrative tasks in just a few clicks. You have to use this."
Hotel Derby
"We now know how to manage our pricing to stay competitive and also to get more revenue. Very useful tool for hotel business and good, helpful staff."
Supalai Scenic Bay Resort And Spa
Never miss a market shift
Get your free Market Alerts Dashboard, complete with competitor pricing, market demand & events tailored to your hotel
Integrations made easy
We integrate with 400+ hospitality technology partners. If you have existing technology, we can make it even more powerful. Explore all of our integrations.
- Property Management Systems
- Booking Channels
- Operations
Why Lighthouse?
Precise data, powerful decisions
Harness the industry's most comprehensive and reliable real-time intelligence to drive your hotel's success with confidence.
Simple, intuitive tools to save you time
Our easy to use, real-time dashboards empower you to turn data into decisions.
Unparalleled customer support
Top-rated, global support that is always at your service, ensuring your operations run smoothly across every time zone.
Plans including Pricing Optimization
Starter
Starts at
99€per month
The most accurate Pricing Optimization to maximize your revenue
- The most profitable rates for your hotel, for the next year
- Automatic pricing updates automatically pushed based on your rules
- Transparency & control via unrivaled market visibility and customization
- A personalized, intuitive dashboard plus top-rated support
Plus
Starts at
129€per month
AI Pricing Optimization, Channel Management, Direct Bookings & Payments for an optimal & effortless commercial strategy
- Get more profitable bookings with pricing and booking channel optimization
- Maximize visibility & eliminate overbooking with synchronized availability across 200+ channels
- Reduce manual work with Autopilot
- Direct Bookings & Payments reduce commission & simplify guest transactions
- Transparency & control via unrivaled market visibility & customization
- A personalized, intuitive dashboard plus top-rated support
Complete
Starts at
189€per month
All-in-one Pricing Optimization, Channel Management, Direct Bookings, Payments & Reservation Management
- Get more profitable bookings with pricing and booking channel optimization
- Maximize visibility & eliminate overbooking with synchronized availability across 200+ channels
- Reduce manual work with Autopilot
- Direct Bookings & Payments reduce commission & simplify guest transactions
- AI-powered Reservation Management & reporting makes admin easy
- Transparency & control via unrivaled market visibility & customization
- A personalized, intuitive dashboard plus top-rated support
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Request a free trial of Pricing Optimization
Pricing Optimization FAQs
How are price recommendations calculated?
Pricing Optimization analyzes both internal and market data, including pickup rates, occupancy forecasts, and competitor rates. The outcome? Optimal pricing for your hotel. And you always have control-easily adjust pricing rules as you see fit in the settings.
How often is the data updated?
Your internal data can be refreshed every hour. As for competitor rates? They're renewed at least once per day, so recommendations are always fresh.
How fast can I get set up to receive room pricing recommendations?
Sign up takes only a few minutes and is all online. You’ll get pricing recommendations from day one.
How easy is it to use Pricing Optimization?
Using Pricing Optimization is a breeze, even if you don't have prior Revenue Management experience, thanks to our user-friendly dashboard. On top of that, our expert team and easy-to-follow documentation are here for you, every step of the way.
Can I adjust the recommendations to suit the needs of my property?
You sure can. Settings are customizable and can be fine-tuned to meet your needs, along with the option to override price recommendations, so you are always in control.
How can Pricing Optimization guarantee data accuracy?
Tracking billions of data points, our internal systems detect anomalies, categorize, and validate data, so that the insights you receive are accurate to what’s happening in the market.
Can I connect my PMS to Pricing Optimization?
Certainly. Pricing Optimization supports a two-way PMS connection, making syncing and decision-making a seamless experience. Set up is easy and our team is here to help.