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7 questions to ask before signing off your 2027 hotel budget
Understand how shifts in traveler demand, source markets and AI-driven discovery affect your upcoming commercial plans.
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5 ways to drive bookings and increase profit in low season
You can't stop demand from dipping, but you can influence how profitable you remain while it does.
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Ernest, Lighthouse's AI teammate for hotel commercial teams, is now generally available
After four months in production at leading brands, Ernest is now available to every hotel group, chain and management company worldwide.
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What does an AI-centered hotel commercial team actually look like?
Your hotel has the data. The constraint is the time required to work through it. Here's what happens when AI handles the routine monitoring.
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Fall foliage will lift Japan’s hospitality market
Compare domestic demand, hotel searches and regional pricing across Japan, including where 2026 is outperforming 2025.
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Prices float up to highest ever for Albuquerque International Balloon Fiesta
See how demand shifts across the Fiesta, where short-term rental occupancy peaks and why October 12–14 may be underpriced.
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What is hotel ADR? A guide to calculating and improving average daily rate
Location, channels and lead time all impact what a guest pays per room. Nine tactics turn that into higher rates.
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The Black Friday effect: Turning deals into direct bookings for your hotel website
Personalize your hotel website for Black Friday, the busiest shopping season of the year, and boost AI visibility to improve your direct channel performance.
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What are the six pillars of a modern hotel commercial strategy?
Revenue, sales, marketing and distribution pulling in different directions? These pillars, bound by AI can bring them together under one commercial strategy.
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What should a hotel booking engine do for indie hotels?
Most hoteliers compare booking engines by feature count. The six criteria that predict fewer OTA bookings look different.