Resources

12 ways to increase direct hotel bookings and reduce OTA commission costs

Chasing occupancy instead of profitability is the reason many independent hotels never actually cut OTA dependence.

• Independent Hotels
• Distribution

Traditional hotel Vs Boutique hotel: Key differences to know

Trying to match a chain's scale and consistency is the wrong fight for a boutique hotel to pick.

• Independent Hotels
• Sales & Marketing

Little Hotelier pricing review for lean hotel teams (and how Lighthouse compares)

A longer feature list doesn't mean better software: the real question is whether the revenue it earns outweighs the costs.

• Independent Hotels
• Industry technology

Lighthouse Launches Ernest Crews to Get Hotel Commercial Teams Running on AI in as Little as 30 Days

Small teams of AI specialists embed with hotel staff, building the skills that make Ernest fit how their team actually works.

• News
• Artificial Intelligence

7 questions to ask before signing off your 2027 hotel budget

Understand how shifts in traveler demand, source markets and AI-driven discovery affect your upcoming commercial plans.

• Pricing strategy
• Artificial Intelligence

Hotel Black Friday deals: when running promotions is worth it (and when it isn’t)

Seven demand signals tell you whether Black Friday is worth it for your hotel, and none of them involve checking the calendar.

• Independent Hotels
• Pricing strategy

Hotel star rating system: How ratings are determined and what they mean

Stars aren't awarded automatically, hotels have to apply for one, and that changes how you should approach pursuing it.

• Independent Hotels
• Commercial strategy

Hotel Vs Lodge: What's the difference? Your comparison guide

Pricing and marketing your property like the wrong category quietly turns away exactly the guests you want.

• Independent Hotels
• Commercial strategy

How to build a hotel budget: A revenue manager's guide to budget season

• Revenue Management
• Commercial strategy