Lighthouse Direct - Website Personalization

Demo today and start converting more website visitors

  • Deliver hyper-targeted offers with predictive AI: Leverage predictive personalization to ensure your promotions truly influence booking decisions.

  • Benchmark your direct channel: Go beyond basic analytics with the industry’s only tool that compares your direct channel against your competitors.

  • Boost direct bookings: Personalize your website for every visitor, guiding them down the booking funnel to drive conversion.

  • Create website campaigns in minutes: Quickly activate customized website campaigns - no developers or technical expertise required.

32%
average increase in direct bookings
+20K
hotels in our network powering our unique data
#1
rated direct booking solution year after year
80,000+ hotels trust Lighthouse with their growth, productivity and peace of mind

Results from marketing teams like yours

The tools are straightforward, enabling our team to launch campaigns with minimal effort and drive consistent performance. The collaboration is defined by innovation, reliability, and flexibility, making it a truly enjoyable experience and a game-changer in achieving direct results.

Sven Allmer

Director of E-Commerce & CRM, Althoff Hotels

+13%

Althoff Hotels boosted direct bookings by 13% with personalized website experiences

Lighthouse Pricing changed us from reactive to proactive. We can anticipate low demand and position ourselves better than competitors.

Dimitri Swandanu

E-commerce Manager

20%

of ADR improved in the wholesale segment and 15% in all segments.

We value the quick and seamless integration that is offered when a new hotel joins our brand, as well as the real-time reports that help us monitor price disparities and allow us to take immediate action to ensure we maintain our Best Rate Promise.

Richard Hyde

Chief Operating Officer, Small Luxury Hotels of the World

Turn lookers into bookers

Advanced audience segmentation

Use 40+ hospitality-specific targeting options, create custom rules and combine them with intent-based predictive AI algorithms for maximum impact on conversion.

Price comparison, price match & reviews

Display reviews and show live third-party rates directly on your website to build trust. And if your rate is ever undercut, price match automatically beats it. Keep visitors on your site and booking direct.

Always on-brand, customizable designs

From attention-grabbing overlays to subtle notifications and embedded inliners, all messages adapt seamlessly to your brand. Dynamically swap existing website content for the most native user experience.

No-code campaign builder

Create advanced personalization campaigns without any technical knowledge. Pre-designed AI templates, multiple formats and full brand control. Launch in minutes across desktop, mobile and native app.

A/B testing

Test messages, formats and offers. Built-in A/B testing and multivariate experiments shows you what works. Optimize with data, not hunches.

Why leading commercial teams choose Lighthouse Direct

100% hospitality.

The most powerful website personalization solution purpose-built for hospitality metrics, workflows and commercial goals.

Privacy-ready. No cookies required.

Proprietary technology that doesn’t rely on third-party cookies and stays compliant as regulations evolve.

Built for marketers.

No-code tools, templates and AI assisted copy with no learning curve so you see results improve from day one.