Customer spotlight: Potato Head Suites & Studios
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How Potato Head Suites & Studios uses Lighthouse Insights to save time, seek opportunity and grow revenue
Key Results:
Reduced reporting time from 4–5 hours to seconds.
Improved ADR by nearly 20% in the wholesale segment and 15% in all segments.
Enabled proactive revenue strategies and market share gains.
About Potato Head Suites & Studios
Potato Head Suites & Studios is a 225-room lifestyle property in Bali, Indonesia, known for its sustainability focus and creative guest experiences. Originally starting as a beach club, Potato Head evolved into a full hospitality concept blending F&B, Wellbeing, Art & Design, Music and Sustainability.
Dimitri Swandanu, E-commerce Manager, has been with the property for more than three years, leading revenue, and distribution strategies. Passionate about revenue management, he leverages Lighthouse tools daily to monitor market shifts, support stakeholders, and keep the property among the top performers in the region.
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From manual data crunching to instant insights
Challenge:
The revenue team relied on a fragmented process, pulling raw data from multiple sources and consolidating everything into spreadsheets. This consumed hours daily, delayed reporting, and introduced frequent errors.
Solution:
Lighthouse automated the workflow, centralizing market, property, and competitor data into one platform. Reports that once required hours of effort are now available instantly, giving the team timely information to act on.
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Results:
Hours saved daily by automating reporting tasks
Reduced risk of errors from manual spreadsheets
Freed time for deeper analysis and planning
“Before, we had to extract data manually from the PMS and OTAs, which could take four to five hours. With the Lighthouse, it’s one click away.”
Shifting from reactive to proactive revenue management
Challenge:
Without timely data, Dimitri and his team often responded only after market shifts had already impacted performance. This reactive approach led to missed opportunities, especially in Bali’s volatile leisure market.
Solution:
Market Insight and BI now provide live visibility on booking windows, demand shifts, and competitor movements. The team can identify risks and opportunities early and adjust strategies proactively.
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Results:
Anticipated low demand periods and adjusted pricing
Captured more share during demand swings
Improved performance compared to local competitors
“The application of Lighthouse changed us from reactive to proactive. We can anticipate low demand and position ourselves better than competitors.”
Making data accessible across teams
Challenge:
Revenue data was siloed, requiring Dimitri to prepare tailored reports for sales, marketing, and leadership. This slowed communication and created bottlenecks.
Solution:
Lighthouse BI provided shared dashboards with live data access for all stakeholders. Instead of relying on the revenue team for explanations, teams can explore insights independently and come to meetings prepared.
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Results:
Reduced workload for the revenue team
Stakeholders arrive at meetings with data already understood
Stronger collaboration across departments
“Now I just share access. Other teams can deep dive themselves. In revenue meetings, everyone already knows the data and the actions needed.”
Driving higher ADR through strategic insights
Challenge:
Competing for rate growth in a shifting market was difficult without accurate benchmarks. Raising ADR risked misalignment with competitor pricing and missing demand from new source markets.
Solution:
Rate Insight and Market Insight delivered reliable competitor comparisons and demand signals. This allowed Dimitri to refine pricing strategies with confidence.
Result:
Wholesale segment ADR grew by nearly 20% year-on-year
Improved ability to capture demand in volatile markets
Clearer visibility on emerging source markets like China and India
“With the analysis we have, low ADR segments produced higher revenue compared to last year, with almost 20% ADR growth in our wholesale accounts.”
Final thoughts
For Dimitri, Lighthouse is above all a tool that saves time and supports a smarter strategy. He stresses that hotels still relying on Excel and Google Sheets are missing opportunities for efficiency and growth.
“If you love your time, then Lighthouse will save it. Everything is in one place, reliable and straightforward. I feel sorry for hotels that don’t use it.”
He also highlights that Potato Head’s business model is more complex than a traditional hotel, with operations spanning from beach club to creative playground to full-scale hospitality.
Lighthouse gives him clarity to manage this complexity while staying true to the brand’s sustainability mission. Accurate insights help him balance commercial performance with values-driven operations.
For Potato Head Suites & Studios, Lighthouse has become an important part of how they remain competitive in a competitive local market.
