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7 questions to ask before signing off your 2027 hotel budget
Understand how shifts in traveler demand, source markets and AI-driven discovery affect your upcoming commercial plans.
- Pricing strategy
- Artificial Intelligence
Get inspired with our take on industry trends and more
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The top 3 OTA trends of 2025 and how hoteliers should adapt
- OTAs
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Artificial Intelligence in hospitality: How Lighthouse AI helps hotel revenue teams reclaim time for strategy
- Industry technology
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4 tools that increase hotel direct bookings, compared
- Independent Hotels
- Distribution
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The state of France’s hotel market in 2025: Key trends, lessons and next steps
- Independent Hotels
- Data insights
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Is data-driven benchmarking the next breakthrough for visitor growth at your DMO?
- DMO
- Data insights
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How hotels should respond to changing traveler preferences of North-American travelers to protect profitability
Travelers are booking shorter trips later than ever, and independent hotels that flex fastest come out ahead.
- Independent Hotels
- Commercial strategy
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How hotels can balance OTA reliance with direct bookings
- Distribution
- OTAs
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The budget paradox: Why do hotels cap direct booking budgets but give OTAs unlimited spend?
- OTAs
- Distribution
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How to run smoother operations in your independent hotel with Lighthouse
- Independent Hotels
- Commercial strategy