Lighthouse Quick Takes - Super Bowl on Valentine’s Day 2027: Los Angeles occupancy and rates

In this Lighthouse Quick Take, Blake Reiter examines how Los Angeles hotel demand and pricing for Super Bowl 61 weekend compare with the last two host markets at the same point in time. Super Bowl 61 falls on Sunday, February 14, 2027, which is also Valentine’s Day. At 119 days out, Los Angeles has 27% occupancy on the books, up from 8% for the same weekend last year, while the advertised weekend rate of $326 is up 30% year over year.

Listeners will understand why the Super Bowl premium may arrive as rate rather than a sellout, and why Sunday night is currently priced below Friday. Revenue leaders can use this to review nightly pricing for February 12 to 14.