Boosting Black Friday Direct Revenue: From AI Search to Website Personalization

Boosting Black Friday Direct Revenue: From AI Search to Website Personalization

October 7, 2026 - 8:30am MT / 4:30pm CET

Black Friday is the highest-intent direct booking window of the year. Hotels running dedicated Black Friday website campaigns achieved over 60% increase in bookings in 2025, and the best campaigns go well beyond a banner and a promo code.

But in 2026, the guest journey starts long before they reach your website. Travelers are increasingly asking ChatGPT and Gemini where to stay, and the hotels showing up in those conversations have a head start before a single campaign goes live.

In this live webinar, we'll:

• Show you how to understand and optimize your hotel's AI visibility with Connect AI to drive qualified AI traffic.

• Share Black Friday website personalization strategies that delivered the strongest results for hotels last year. From multi-stage countdown sequences to luxury offers and intent-based personalization - plenty of inspiration on what’s possible with Lighthouse Direct.