The state of global hotel pricing: H1 2025 recap & H2 2025 outlook

What is in the report?

• Regional pricing performance, past and future
  Year-over-year comparisons for every major region in H1 2025 vs H1 2024, plus forward-looking projections for H2 2025 based on advertised rates and demand indicators.

• The policy shifts reshaping travel and pricing
  How sweeping U.S. economic policy changes and trade tariffs are influencing hotel rates worldwide, from Asia’s sharp declines to Europe’s resilience.

• Destination leaders and those under pressure
  The top markets seeing the sharpest rate increases, and the ones facing the steepest drops, with insights into the economic and travel trends behind them.

• Additional performance insights
  How branded, independent hotels and different star categories fared across regions in the first half of 2025.

• Practical takeaways
  Action-oriented insights to help you respond to evolving traveler demand and competitive pressures in the months ahead.

Why read it?

Hotel room pricing in 2025 tells a complex story. Some regions are seeing record-breaking growth, while others face their sharpest declines in years. Traveler habits are shifting, competitive landscapes are changing, and economic headwinds are influencing where and how people book.

This half-year report brings together the latest data and analysis to help you:

• Understand where your region stands now.

• Anticipate how pricing trends may shift in the months ahead.

• Identify strategic moves to strengthen your competitive position in 2025.