From Zero to Hero: How Smart Hotels Are Winning the AI Visibility Game

Building the Central Source of Truth for AI Discovery

The hospitality industry is at a critical inflection point. While 50% of travelers plan to use AI for trip planning within the next 12 months, not a single hotel brand appears in the top 10 AI search results.

This webinar reveals how forward-thinking hotels are transforming from invisible to indispensable in the AI travel ecosystem.

What You’ll Learn:

• The 4 Pillars of AI Success: AI-readable content, direct bookability, rate parity, and loyalty integration

• Why Lighthouse is uniquely positioned: As the leading data company in hospitality with 80,000+ connected hotels and 1.7B daily price changes, we know more about hotel data than anyone else

• The MCP advantage: How the Model Context Protocol enables proper, structured content that AI agents can actually understand and act upon

• The “larger player, larger moat” principle: Why comprehensive data coverage creates unassailable competitive advantages

Key Takeaways:

• Practical “AI-Ready Hotel” assessment checklist

• Understanding why MCPs are like SEO for AI - essential infrastructure, not optional

• How Connect AI serves as your fast track to implementation

• Why hotels need a central source of truth that speaks AI’s language