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Events

Lighthouse & PerSe Webinar: new visibility logic

How to adapt to new visibility rules and boost direct sales

October 27, 2026 (Spanish)

  • Live events
  • South America

How AI is changing the rules of hotel visibility: discover the new challenges and opportunities for your hotel.

Artificial intelligence is changing the way travelers search, compare, and choose where to stay. For hotels, this means a new visibility landscape and new opportunities to generate direct bookings.

In this webinar, we’ll explore how AI agents find, interpret, and recommend hotels, which signals influence their visibility, and what hotels can do to adapt to this new landscape.

A session designed for hoteliers who want to understand what is changing, what opportunities are emerging, and, above all, what they can start doing today to increase their visibility and turn it into more direct booking opportunities.

  • The new visibility landscape

  • The signals that matter

  • How to take action

Check your local time

  • Peru 9:00am

  • Argentina, Uruguay, Paraguay, Chile 11:00am

Reserve your spot and discover how to prepare your hotel for the new visibility landscape.

Speakers
  • Rodrigo Silva

    Market Manager
  • Ignacio Podetti

    CEO & co-founder
  • Alejandro Rodriguez

    COO & co-founder