Lighthouse & PerSe Webinar: new visibility logic
How to adapt to new visibility rules and boost direct sales
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How AI is changing the rules of hotel visibility: discover the new challenges and opportunities for your hotel.
Artificial intelligence is changing the way travelers search, compare, and choose where to stay. For hotels, this means a new visibility landscape and new opportunities to generate direct bookings.
In this webinar, we’ll explore how AI agents find, interpret, and recommend hotels, which signals influence their visibility, and what hotels can do to adapt to this new landscape.
A session designed for hoteliers who want to understand what is changing, what opportunities are emerging, and, above all, what they can start doing today to increase their visibility and turn it into more direct booking opportunities.
The new visibility landscape
The signals that matter
How to take action
Check your local time
Peru 9:00am
Argentina, Uruguay, Paraguay, Chile 11:00am
Reserve your spot and discover how to prepare your hotel for the new visibility landscape.
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