Customer Spotlight: Hemisphere Hospitality Solutions

Key Results:

• Greater Efficiency: Simplified rate workflows reduce manual effort, giving your team more time to focus on strategy instead of day-to-day adjustments.

• Better Team Alignment: A shared platform keeps everyone on the same page, improving visibility, communication, and execution across departments.

• Stronger Revenue Outcomes: Make informed pricing decisions with confidence, helping you protect rate, capture demand, and drive more consistent performance.

Background

Hemisphere Hospitality Solutions (HHS) is a hospitality consultancy dedicated to helping a broad array of properties optimize their revenue, solidify market positioning and navigate the fluid hospitality sector with ease.

A prime example of their work is the support provided to de Russie Boutique Hotel Orange. This high-end property balances historic elegance with contemporary luxury in the New South Wales town of Orange. The destination draws a vibrant mix of corporate guests, weekend travelers and boutique enthusiasts.

Operating in such a dynamic market presents unique hurdles. Underpricing can compromise brand value, yet remaining too far above the competition makes it difficult to capture sudden surges in local demand. For the HHS team, a robust pricing strategy is non-negotiable.

"We’ve always needed to find the right balance between holding value in rates and reacting to big spikes in competitor pricing," says Welsby Mather, National Revenue Manager at HHS. "Before, it was tricky to know when market demand was genuinely organic and when it was being driven by other factors."

Following an extensive year-long evaluation of various revenue tools, HHS adopted Lighthouse Pricing. This platform offered the perfect intersection of intelligent automation and human-led control, proving to be a game-changer for de Russie.

Navigating market volatility

In regional hubs like Orange, demand can be erratic, dictated by local festivals, seasonal shifts and competitor movements. Without high-fidelity data, distinguishing meaningful trends from temporary noise is difficult, often leading to decisions based on "gut feeling" rather than facts.

With real-time analytics, the HHS team can now determine if a competitor’s price hike reflects true market demand or an isolated adjustment. This clarity allows them to hold firm on rates during quiet periods and aggressively optimize when demand peaks. As a result, de Russie has maintained a robust rate structure and a consistent flow of reservations.

Trading manual tasks for strategy

Efficiency isn't just a metric; it's the ability to pivot focus toward high-impact initiatives. In the past, the HHS team spent a vast portion of their day on manual rate adjustments and competitor monitoring. These repetitive tasks often crowded out the time needed for proactive client engagement and long-term planning. Lighthouse Pricing has completely redefined that workflow.

"It’s cut our rate management workload by nearly half," says Welsby Mather. "That’s a huge time-saving. And it means we have more time to focus on other value-adding work for our clients."

The platform’s intuitive design is also a key factor. By filtering out irrelevant data and highlighting the most critical performance metrics, it delivers actionable recommendations without the clutter.

Strengthening communication and alignment

With various consultants overseeing different properties, maintaining a unified front is vital. Lighthouse serves as the "single source of truth" for HHS, ensuring every team member is working from the same real-time data set.

"The platform has improved our internal workflow by creating a single source of truth," Welsby Mather explains. "It allows our consultants to align quickly on strategy, back up their decisions with reliable analytics and respond to market changes in real time."

This transparency extends to their clients, making high-level strategy sessions much more effective. "Having everything in one place makes it much easier to explain the 'why' behind our recommendations," Welsby Mather adds. "It’s made our client conversations more collaborative, more strategic and a lot more confident."

Sparking strategy with recommendations

The automated suggestions provided by Lighthouse do more than just update rates; they act as a springboard for deeper strategic analysis. For de Russie, where demand is heavily influenced by regional events, this flexibility is essential. The team can choose to apply a recommendation instantly or use it as a prompt to re-evaluate their current trajectory based on emerging data.

Conclusion

Lighthouse Pricing is more than a rate shopper. It helps HHS set a gold standard for pricing strategy. For many properties, where timing and rate integrity are paramount, the impact is undeniable.

When asked to define the experience in three words, Welsby Mather’s answer is simple: "Reliable. Insightful. Empowering."