How to get the most out of Lighthouse Pricing

The best pricing strategies rely on high-quality, accurate data. That is where a rate shopping solution can change how you work.

It’s no surprise that rate shoppers have become a core tool for hoteliers and Lighthouse Pricing helps revenue teams keep pace with a fast-moving market. It’s also been consistently recognized by HotelTechReport’s HotelTechAwards as the leading rate shopping and market intelligence tool in recent years.

Lighthouse Pricing overview

Lighthouse Pricing combines live rate shopping with market demand context so you can understand what is happening in your market and decide what to do next.

The platform offers Calendar, Graph and Table views to help you spot pricing opportunities quickly. You can compare current, past and forward rates across hotels and short-term rentals, which matters when travelers are weighing both.

It also surfaces on-the-books (OTB) occupancy, giving you a clear view of high-demand days and competitor rates.

In addition to rate shopping, Lighthouse Pricing includes features for:

• Parity monitoring: Track when OTAs or metasearch sites undercut your brand.com rates, with visibility up to 12 months ahead and coverage across desktop and mobile.

• Events Calendar: View local events and holidays in one place, with events added to your dashboard and visibility up to 365 days ahead.

• Rankings & reviews: Chart your OTA and guest review performance against competitors. You can track changes in your ranking on major OTAs and TripAdvisor on a weekly or monthly basis, and also analyze scores and rankings for your short-term rental competitive set.

The platform is designed to be easy to navigate so you can view the same market from different angles and act on what you find.

Keep a pulse on the going rate for rooms and rentals in your area

Lighthouse Pricing enables you to easily monitor and compare the pricing strategies of your competitors across all key OTAs, GDS, and brand.com. 

Live rate shops give you a clear snapshot of your market so you can make decisions based on what is currently available to book.

To get the most out of this, you can:

• Maintain a compset that reflects how you compete today: Use a primary compset for day-to-day decisions and a secondary compset to track emerging threats or substitutes. Review it regularly so you are not benchmarking against outdated assumptions.

• Use history to avoid overreacting: Compare current prices with past patterns to separate noise from real shifts. If a competitor spikes for one night, you can see whether it is a trend or a one-off.

• Use short-term rentals as context: When rentals sit in the same comparison set, you can spot when they are influencing price pressure or absorbing demand, especially around weekends and longer stays. 

Short-term rentals are growing their share of the hospitality market and in the U.S., 64% of people who booked a rental also considered a hotel. 

By having this data, you can capture more revenue by viewing the full competitive set and identifying changes in demand sooner than your competitors.

Make the most of Lighthouse Pricing’s visualizations

Charts and visual views are useful when they answer specific questions quickly.

The Rate evolution view helps you track how pricing changes over time for your property and compset so you can spot patterns, not just today’s snapshot.

The Pace view helps you see booking pickup against lead time and compare it with prior periods. This is useful when you want to understand whether price changes are affecting demand or whether the market is moving for other reasons.

Rate Strategy helps you review longer-term pricing and promotion behavior in one place. You can identify common discounting tactics across your compset and evaluate elements such as length of stay, mobile rates and point of sale.

By using these graphs effectively, you can:

• Instantly get an overview of the short-term rental market around your hotel and track key performance indicators (KPIs) like scale, occupancy, and rates in comparison to your property.

• View your hotel's occupancy and market demand data by simply hovering over a given date, providing valuable context for your pricing decisions.

• Analyze pricing strategies: Rate Strategy offers a high-level overview of long-term pricing and promotional strategies, empowering you to make smarter strategic decisions. 

You can uncover your competitors' discounting strategies, benchmark your own strategy, and drill down into specific elements like length-of-stay, mobile rates, and point-of-sale promotions.

Price your rooms more competitively, attract bookers and drive revenue

Lighthouse Pricing brings competitor rates, parity context and booking signals into one workflow so pricing decisions are easier to validate.

With room-type mapping and clearer like-for-like comparisons, you can adjust rates with more confidence and avoid reacting to mismatched room types or restrictions.

Vickie Callahan, Senior Vice President Revenue Generation at Peachtree Hotel Group stated: “Lighthouse Pricing's rate data is the key to us maintaining our positioning and boosting our ADR - it’s an essential tool I wouldn’t want to do business without because that would be like flying blind.”

Plan pricing around events with confidence

Events are often the reason demand spikes or rate pressure appears suddenly. The Events Calendar gives you a practical layer of context inside your rate shop so you can see what is driving the change.

When events sit alongside pricing and availability, you can set rates earlier for true compression periods and avoid misreading short-term spikes as a new baseline.

Use Lighthouse Pricing as part of our commercial platform

Rate shopping is only useful if it leads to decisions. Lighthouse Pricing is designed to turn market signals into actions, without switching between tools.

Market demand signals can help you pressure-test your assumptions before booking trends show up in your pickup. Competitive rate visibility helps you understand where you sit today. Recommendations help you move faster when time is tight.

Measure impact and stay aligned with Lighthouse Performance

Pricing decisions need feedback loops. Lighthouse Performance helps you track outcomes and benchmark performance so you can see what changed, what worked and what needs adjustment.

It gives revenue teams a clearer view of metrics like ADR and RevPAR and helps align pricing decisions with performance trends across the business.

Get the data you need to make smarter pricing decisions

Room pricing is one of the most consequential levers in hotel revenue management, and it’s hard to get right when the market keeps moving. Lighthouse Pricing helps you act with better context by combining live competitive rates, short-term rental visibility, and market demand signals in one workflow.

Lighthouse has been recognized by HotelTechReport’s HotelTechAwards for rate shopping and market intelligence in recent years. If you want to see what Lighthouse Pricing looks like for your hotel and compset, reach out to the Lighthouse team today.