Lighthouse launches Smart Distribution to automate pricing and channel management for independent hotels
Boost bookings and reduce commission costs through intelligent, automated distribution
LONDON, UK, September 23, 2025 – Lighthouse, the leading commercial platform for travel and hospitality, today announced Smart Distribution, an AI-powered feature that automatically optimizes pricing and distribution across booking channels for independent hotels.
Smart Distribution tackles a reality most independent hotels face: distribution management is too complex to do well manually. Hotels either waste hours on it with limited success, or skip it entirely. Both approaches lead to excessive OTA commissions and missed revenue.
The new feature automatically pushes public rates to all channels while AI analyzes market conditions to recommend length-of-stay restrictions, channel closures, and rate offsets that maximize profit.
“Smart Distribution helps independent hotels take back control of their revenue”, said Vincent Goemaere, Sr. Vice President of Independent Hotels. “It replaces time-consuming manual updates and costly guesswork with AI-powered smart decisions, driving more direct bookings, reducing admin burden, improving revenue performance, and building a healthier, more profitable channel mix.”
Smart Distribution delivers the right price on the right channel, automatically
Dependable automated pricing - Rates update across all channels instantly and continuously, with confirmation that pricing is accurate everywhere
Optimal bookings - AI recommends minimum stay requirements and channel closures based on market conditions and occupancy/performance to maximize profit per booking
Instant rate shopping - Rates are directly compared against competitors across all channels, with automatic adjustments to maintain your market position
More revenue, less commission - Channel-specific rate offsets drive bookings toward lower-cost channels when market conditions allow
Smart Distribution automates complex pricing and distribution decisions, delivering optimized channel mix and reduced commissions without any manual effort.
The Lighthouse platform serves over 85,000 hospitality properties across 185 countries, helping independent hotels compete effectively through intelligent automation of pricing, distribution, and operations.
Smart Distribution transforms how independent hotels manage online distribution. Instead of choosing between high commissions or endless manual work, hoteliers now have AI that handles everything automatically. More direct bookings. Lower commission costs. Zero manual effort.