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7 questions to ask before signing off your 2027 hotel budget
Understand how shifts in traveler demand, source markets and AI-driven discovery affect your upcoming commercial plans.
Resources
Get inspired with our take on industry trends and more
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High occupancy but low profit? What your hotel's high season numbers are really telling you
See what your room rates, OTA mix, cash flow and repeat guests actually reveal once the season's numbers are in.
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What Black Friday 2025 told us about direct demand, and how to prepare for 2026
Hotels running Black Friday website campaigns grew direct revenue 60.5% last year. Here's what the 2025 data says about getting your 2026 campaign right.
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Asian Games 2026: Nagoya hotel prices hit their peak in a subdued year for Japan
Nagoya outperforms a weak Japan market: hotel rates hit JPY 48,399 for the 2026 Asian Games, 123% above the annual average.
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5 ways hoteliers who use Lighthouse outperform those who don’t
Why Lighthouse clients come out ahead on revenue, direct bookings, OTA cost and time savings.
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10 Tried and true hotel Revenue Management strategies
How you can turn data into higher occupancy, profitability and direct bookings.
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Personalization formats that keep luxury hotel websites on-brand
Luxury hotels don't need one personalization format to fit every brand. See how different on-site messaging styles drive direct bookings while staying on-brand.
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5 key steps to optimize your hotel website for AI search
Optimizing only for Google keywords leaves your hotel invisible to the conversational questions travelers ask ChatGPT.
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What hotels need to know about revenue management automation
Manual pricing can eat your time and profit margins. This guide breaks down revenue management automation for small properties.
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12 ways to increase direct hotel bookings and reduce OTA commission costs
Chasing occupancy instead of profitability is the reason many independent hotels never actually cut OTA dependence.