Lighthouse accelerates APAC growth with Jan Hansen's appointment as VP of Growth, Asia Pacific

Singapore, June 3, 2026

Lighthouse, the AI Commercial Operating Platform for the travel and hospitality industry, today announced the appointment of Jan Hansen as Vice President of Growth, Asia Pacific. The role reflects a step-change in the company's investment in APAC as the region emerges as one of its largest growth opportunities.

Hansen joins from Agoda, where he spent nearly ten years in commercial and supply leadership roles. Based in Thailand, he will oversee commercial strategy and customer growth across Asia Pacific.

A decade of commercial leadership at Agoda

Hansen most recently served as Global Head of Connectivity & Partnerships at Agoda, and before that led Commercial Excellence across the company's multi-market business. Across those roles he worked directly with global and regional chains, independent hotels and hospitality tech partners, giving him firsthand insight into how hotels make commercial, distribution, and connectivity decisions — both internally and in partnership with travel platforms.

"Jan understands the APAC hotel market from three angles most leaders never get: the operator's, the partner's and the platform's," said Dave Collier, Chief Revenue Officer at Lighthouse. "It's a rare combination, and it's exactly what this moment in the region calls for."

Why APAC, why now

Hansen's appointment lands as Lighthouse moves to an AI-first product strategy. Recent launches include Connect AI, the first direct booking app for hotels inside ChatGPT, alongside continued investment in agentic AI for pricing, distribution and revenue performance. APAC is one of Lighthouse's fastest-growing regions and one of the most active travel tech markets in the world. The new VP of Growth role is built to match this pace.

"Hospitality is entering a major transformation driven by AI. The way hotels operate, price, market and make commercial decisions is being fundamentally reshaped by automation and intelligent systems," said Hansen. "What excites me most about Lighthouse is the company's ambition to put AI at the center of that transformation. With Lighthouse's strong data foundation, technology platform, and customer focus, we have a unique opportunity to help hospitality teams work smarter, move faster, and unlock entirely new levels of commercial performance. I'm especially excited to help lead that journey across APAC, one of the world's most dynamic travel markets."