From invisible to booked: How to make AI recommend your hotel

Something is quietly changing in the way guests find hotels. AI tools are increasingly being used to search for travel recommendations — and unlike OTAs, when a guest books through an AI-powered search channel, there's no commission involved. The catch is that most independent hotels aren't set up to appear in these results at all. Meanwhile, OTAs are already adapting their algorithms to favour high-volume chain properties, making it harder than ever to compete on the platforms you've always relied on.

In this free webinar, we'll walk you through how AI-powered booking channels work, why independent hotels are actually better positioned than chains to benefit from them, and what practical steps you can take right now to get your property appearing in AI search results. You'll learn what signals AI tools use to surface and recommend hotels, why having consistent rates and availability across all your channels matters more than ever in this new landscape, and how the specific, authentic content that independent hotels can offer is exactly what AI is looking for — something chain properties struggle to replicate.

Register for this free webinar and leave with a clear, practical action plan to make your hotel visible in AI search — so that when a guest asks for a recommendation, your property is the one that comes up.