The D.I.R.T. - Hotel price shifts | January 26, 2026

In this launch episode of The D.I.R.T. (Data in Real Time), Blake Reiter and Daniel Foreman break down how hotel prices moved across global markets over the prior two weeks and what those movements signal. The episode covers seasonal demand shifts, event driven rate increases tied to festivals, tournaments and commencements, and meaningful price corrections in shoulder season and convention markets.

Across regions, the discussion focuses on how timing, event scale and booking pace are shaping short term pricing behavior. Each example is used to illustrate how commercial teams can read live market signals, understand changes in pricing confidence and recognize when demand is strengthening or softening in real time.