The D.I.R.T. - Hotel price shifts | February 9, 2026

When BTS added El Paso to its global tour, hotel pricing reflected just how far that demand can travel. In this episode of The D.I.R.T. (Data in Real Time), Blake Reiter and Daniel Foreman dig into why a K-pop supergroup might choose a non-traditional tour stop and what that decision appears to unlock for regional hotel demand.

Along the way, they break down sharp price pops tied to ski season momentum in Switzerland and Japan, a race weekend ripple near San Francisco and a draft-driven surge in Pittsburgh. On the flip side, they unpack post-event pullbacks in Olympic markets, festival recalibration in India and growing price resistance around major U.S. music festivals.