The D.I.R.T. - Hotel price shifts | February 23, 2026

The D.I.R.T. (Data in Real Time) heads to Bilbao, where hotel rates for the European Rugby Champions Cup final are sliding – even with 50,000 fans expected. With finalists still unknown, hoteliers appear to be balancing big-event optimism against the risk of isolating base demand, while travel packages and limited city supply add another layer to the pricing story.

Elsewhere, Kansas City climbs ahead of a Lionel Messi World Cup matchup, Leeds sees a perfect storm of sports, festivals, and a 16,000-attendee forum, and Seville builds into Feria de Abril. At the same time, late-season ski markets soften and parts of Pittsburgh adjust around NFL Draft geography.