Revenue Management Case Studies

In this episode of the Lighthouse podcast Daniel discusses some recent case studies involving 3 different hotels and 3 different revenue managers.

In the first case study, Aditya Patel explains how creative pricing studies helped him improve his occupancy ranking.

In the second case study Virginia McShane explains how optimizing her marketing mix (and taking less group business) at a popular boutique hotel became a winning strategy.

Then, finally Daniel talks with Adam Dwiggins about how digital strategy helped boost occupancy at a hotel in a college market.