Lighthouse Quick Takes - Super Bowl hotel pricing evolution in San Jose

In this Lighthouse Quick Take, Blake explores how hotel pricing in San Jose evolved over the full booking window leading into Super Bowl Sunday. Using price evolution data from nearly a year out through game week, he walks through how rates responded to season kickoff, the halftime performer announcement, playoff outcomes and last-minute demand.

The analysis highlights why pricing momentum often shifts multiple times before a major event and why late price pullbacks do not necessarily signal weak demand. Blake also explains how rate ceilings, seasonal demand and market supply shape year over year growth differently across host cities. Listeners will better understand how to interpret event driven price signals and apply those lessons to their own market dynamics.