Lighthouse Quick Takes - Paris vs. Milan Fashion Week

In this Lighthouse Quick Take, Blake Reiter compares hotel pricing performance during fashion weeks in Paris and Milan, highlighting a clear divergence between the two markets. While Milan saw year over year rate declines across most hotel segments, Paris posted consistent pricing gains across both seasonal collections.

Blake explains how each city’s position in the global fashion hierarchy influences demand elasticity and pricing power. Paris’s concentration of high end designers, international press and global wealth appears to support more resilient hotel demand, while Milan shows greater sensitivity to broader economic pressures. Listeners will leave with practical guidance on how to tier event pricing strategies and assess whether demand is truly inelastic or volume driven.