Lighthouse Quick Takes - Milan hotel pricing update ahead of the Winter Olympics

In this Lighthouse Quick Take, Blake returns to Milan hotel pricing as the Winter Olympics draw closer, updating an earlier analysis from late last year. With the event just weeks away, advertised prices across all segments remain well above last year’s levels, led by the four-star category where demand is most concentrated.

Blake examines how pricing held steady through much of the booking window before a late correction in the final month, and why this shift should not be interpreted as a repeat of Paris. By linking price movement with on-the-books occupancy, this update clarifies how tactical adjustments helped push hotels closer to sellout as the Games approach.