Lighthouse Quick Takes - K-Pop Demon Hunters drives demand and pricing for South Korean Hoteliers

In this Lighthouse Quick Take, Blake explores how a single viral entertainment release translated into measurable travel demand for South Korea. Following the Netflix debut of K-pop Demon Hunters, Lighthouse data shows a sharp and immediate surge in both flight searches and hotel searches, with demand peaking within weeks of the film’s release.

Blake breaks down where demand moved fastest, why hotel pricing lagged the initial spike and how rates only accelerated once the movie proved to be a sustained global phenomenon. The takeaway is clear: cultural moments can create real demand overnight, but only hoteliers who spot signals early and act quickly can fully capture the upside.