Lighthouse Quick Takes - Direct booking behavior by device type

Device type reveals clear differences in booking behavior across hotel websites. In this Lighthouse Quick Take, Blake Reiter analyzes full year 2025 direct booking data from the five countries with the most international arrivals to compare booking window and conversion rate by desktop, mobile and tablet.

Tablet users show the longest booking windows and the highest conversion rates, while mobile drives shorter lead times and lower conversion. Blake explains what these patterns signal about traveler intent and how commercial teams can tailor messaging, urgency and upsell strategy by device.