Podcast

Lighthouse Quick Takes - Booking windows vary widely across Asia Pacific

Booking windows across Asia Pacific span from 20 days to 85 days, and that gap changes how hoteliers should plan their marketing calendar. In this Lighthouse Quick Take, Blake explores Lighthouse Benchmark data from 7 Asia Pacific destinations in 2025, comparing booking windows and search windows market by market.

Tokyo travelers plan nearly 3 months ahead with almost no gap between searching and booking, while Jakarta travelers commit within about 20 days. Blake also breaks down the gap between search and booking windows in markets like Singapore and Bangkok, and what that gap means for retargeting strategy.

Speakers
Blake Reiter
Director, Hospitality Research

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