Interview - Revenue strategy in ultra luxury resorts

This interview explores how revenue strategy changes at the ultra luxury end of hospitality, where personalization, experience design, and distribution discipline matter as much as price. Daniel Foreman speaks with Batuhan Sahin, Group Director of Revenue at Maxx Royal Resorts & Voyage Hotels, about moving from global hotel chains into a highly autonomous luxury brand environment.

Batuhan shares how his career evolved from front office roles into regional and corporate revenue leadership across city hotels and resorts, and what changed when he stepped into a group generating hundreds of millions in annual revenue with a small number of highly complex properties. The conversation covers hybrid pricing models, managing static and dynamic distribution together, loyalty built through one to one relationships rather than points, and how technology supports rather than replaces human service at the luxury level.

Listeners will gain a clearer understanding of how segmentation, autonomy, and experience-led strategy shape commercial decisions in premium resort environments.