Lighthouse Brings Pricing Intelligence and Channel Management Capabilities Together with the Acquisition of Stardekk

Bringing pricing intelligence and channel management together

Lighthouse has acquired Stardekk, a top provider of channel management and distribution software for the hospitality industry. This move represents another advancement in Lighthouse’s commitment to empowering hospitality commercial teams with a single platform to drive revenue growth.

The acquisition will create a unified technology platform, combining Lighthouse's data and artificial intelligence with Stardekk's channel management capabilities to offer hoteliers unprecedented dynamic channel optimization.

What this means for independent hoteliers

While the Lighthouse platform serves travel and hospitality businesses of all sizes, from small independents to the largest global chains, this acquisition specifically targets the independent hotel sector.

Creating an effective pricing strategy and managing channel distribution is full of complexity— especially for small independent hotels. By combining advanced pricing intelligence and simplified channel management in a single platform, you’ll be able to discover hidden insights, capture missed opportunities, and move faster without needing to hire additional resources.

Empowering independents with real-time decision making

The hotel industry has long been hampered by a fragmented approach to pricing, promotion, and distribution, often leaving independent hoteliers at a disadvantage with disjointed data and systems. Lighthouse aims to bridge these gaps, offering an intelligent channel management solution for smaller independent hotels that combines dynamic pricing optimization and distribution decisions in a single platform, driving top-line revenue growth and profitability.

Harnessing the power of AI and automation

Independent hotels often lack the time, data, and budgets to compete with larger chains. This acquisition will combine the expertise of Lighthouse and Stardekk in their use of data, artificial intelligence, and automation to offer hoteliers unprecedented capabilities to more effectively and efficiently optimize their commercial strategies.

Unlock your hotel’s potential: Learn more about bringing your pricing and channel management strategy together.