32%
average increase in direct bookings
Turn more website visitors into direct bookings with AI-powered personalisation
Demo today and start converting more website visitors
Hyper-targeted offers: AI-matched to every visitor's intent
Know how you compare: The only direct tool that benchmarks against competitors
Every visitor personalised: No generic experiences, no missed conversions
+20K
hotels in our network powering our unique data
#1
rated direct booking solution year after year
80,000+ hotels trust Lighthouse with their growth, productivity and peace of mind
Results from marketing teams like yours
The tools are straightforward, enabling our team to launch campaigns with minimal effort and drive consistent performance. The collaboration is defined by innovation, reliability, and flexibility, making it a truly enjoyable experience and a game-changer in achieving direct results.
Sven Allmer
Director of E-Commerce & CRM, Althoff Hotels
+13%
Althoff Hotels boosted direct bookings by 13% with personalized website experiences
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Lighthouse Pricing changed us from reactive to proactive. We can anticipate low demand and position ourselves better than competitors.
Dimitri Swandanu
E-commerce Manager
20%
of ADR improved in the wholesale segment and 15% in all segments.
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We value the quick and seamless integration that is offered when a new hotel joins our brand, as well as the real-time reports that help us monitor price disparities and allow us to take immediate action to ensure we maintain our Best Rate Promise.
Richard Hyde
Chief Operating Officer, Small Luxury Hotels of the World
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Direct answers for your direct channel
You can't optimize what you can't compare. Lighthouse benchmarks your direct booking performance against your true compset across 30+ hotel-specific metrics, from conversion and booking windows to traffic sources and ADR. Lighthouse shows you where to focus to stay ahead of the competition. This isn't generic analytics, it's benchmarking built to drive more direct channel bookings.
The right message at the right moment
Different visitors need different experiences. Lighthouse Direct personalizes your website in real time based on signals like location, device, traffic source, stay dates and whether a guest is new or returning. By dynamically serving hyper-relevant content, Lighthouse Direct creates urgency, reduces bounce and guides more visitors to book direct. Guests can compare prices and read reviews without leaving your site—while you stay in control of rate parity.
The right offer for the right guest
Not every visitor needs a discount. Lighthouse Direct uses AI-powered predictive personalization to assess each visitor’s intent in real time, including likelihood to book, potential spend and date flexibility. High-intent guests see premium upsell offers, while undecided visitors get the nudge they need to convert. The result: more bookings, higher revenue and no unnecessary margin giveaways.
What changes when your website adapts to every visitor
Relevance that converts.
Booking decisions happen in moments of uncertainty. By showing each website visitor what they need to see, when they need to see it, Lighthouse Direct builds confidence in your hotel, reduces friction and converts more demand into direct bookings.
More revenue per visitor.
Some guests are ready to upgrade. Others need a nudge. Lighthouse Direct knows the difference - allowing you to capture higher booking values without unnecessary discounting or rate erosion.
Know where you stand, then stand out.
Stop measuring performance in a vacuum. While standard analytics show traffic trends, Lighthouse reveals how your direct channel stacks up against your true compset.
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From underperforming source markets to drops in mobile conversion, you’ll see exactly where bookings are lost—and where to win them back.
No developers. No delays. No kidding.
Launch high-impact campaigns in minutes, not months. Lighthouse Direct’s no-code platform removes the developer bottleneck with an easy-to use platform, intuitive workflows and AI-powered tools.
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Turn lookers into bookers
Advanced audience segmentation
Use 40+ hospitality-specific targeting options, create custom rules and combine them with intent-based predictive AI algorithms for maximum impact on conversion.
Price comparison, price match & reviews
Display reviews and show live third-party rates directly on your website to build trust. And if your rate is ever undercut, price match automatically beats it. Keep visitors on your site and booking direct.
Always on-brand, customizable designs
From attention-grabbing overlays to subtle notifications and embedded inliners, all messages adapt seamlessly to your brand. Dynamically swap existing website content for the most native user experience.
No-code campaign builder
Create advanced personalization campaigns without any technical knowledge. Pre-designed AI templates, multiple formats and full brand control. Launch in minutes across desktop, mobile and native app.
A/B testing
Test messages, formats and offers. Built-in A/B testing and multivariate experiments shows you what works. Optimize with data, not hunches.
Why leading commercial teams choose Lighthouse Direct
100% hospitality.
The most powerful website personalization solution purpose-built for hospitality metrics, workflows and commercial goals.
Privacy-ready. No cookies required.
Proprietary technology that doesn’t rely on third-party cookies and stays compliant as regulations evolve.
Built for marketers.
No-code tools, templates and AI assisted copy with no learning curve so you see results improve from day one.
