AI discovery and direct conversion: the new guest funnel

Hotel discovery is happening in new ways

Travelers no longer start on your website. They ask, AI recommends, and they book. And this is already reality: ChatGPT has more than 900 million active users, and 42% of travelers have already used AI to plan trips, a figure that reaches 60% among millennials and Gen Z.

What makes this relevant for a resort is the effect on website visits: being recommended by AI makes people 2.5x more likely to visit your website within the following 7 days, even without a direct link.

But there is one important detail: AI doesn't show a page 2.

In AI's answer, you either show up or you don't exist

When Lighthouse tested 4,545 questions on ChatGPT, the result was clear: most hotels are simply not mentioned. Invisibility is the default. Getting out of it is an achievement, not chance. And this is where the first step of this journey begins.

🚀 Connect AI: be found and be understood

Connect AI is Lighthouse's solution designed to increase your hotel's visibility on AI platforms such as ChatGPT and turn that visibility into direct revenue.

• Position your hotel in ChatGPT search results

• Capture qualified demand before your competitors do

• Convert AI visibility into more direct bookings

🚀 Lighthouse Direct: convert the guests who have already arrived

Lighthouse Direct is Lighthouse's growth platform for the direct channel, designed to convert the visibility you've gained into bookings on your own website.

• Personalize the website experience for each visitor profile

• Show the right discount to the right visitor, with predictive AI

• Benchmark your metrics against your competitors and identify growth opportunities

How does your resort show up in AI today? And what happens when the guest reaches your website?

Fill out the form and book a conversation so we can look at these two questions together.