5 best short-term rental data and analytics solutions

You might have heard it all before: the short-term rental market is more competitive than ever, but it’s no less true. 

Good data and analytics solutions are essential if you’re a property owner or manager looking to make smarter, strategic decisions.

These platforms collect and analyze booking trends, pricing, occupancy rates and market insights to help you optimize revenue and stay ahead of competitors.

Implementing a best-in-class solution empowers you with timely, accurate data, transforming guesswork into informed action. However, success isn’t just about adopting any tool; it’s about choosing the right one that delivers reliable, comprehensive insights tailored to your unique needs.

This guide highlights the top solutions to help you do just that and maximize the value of your real estate and investment property.

Lighthouse

As a leading provider of data intelligence solutions for the hospitality industry, Lighthouse’s short-term rental data platform is designed to give users a comprehensive view of your competitive landscape.

With access to millions of short-term rental listings worldwide, Lighthouse helps hoteliers, revenue managers and short-term rental operators benchmark performance, monitor pricing trends and optimize revenue strategies with precision in a market on which you need to keep a close eye.

Key benefits of the Lighthouse Data Solutions include:

• High quality data: Ensured through a rigorous, multi-layered approach, guaranteeing completeness, accuracy, usability, and daily updates for all data sets. The system processes over 3 billion new data points daily.

• Most complete data set: Lighthouse profiles 16.4 million hotel and short-term rentals daily, with unparalleled competitive intelligence across major OTAs, metasearch platforms, and direct channels. This includes monitoring 1.8 billion hotel rates daily, 200 million sites crawled daily and 506 cities with live demand tracking.

• Custom data delivery: Data delivery is flexible, supporting APIs, real-time feeds, dashboards, and custom exports, and integrates seamlessly with existing tech stacks.

• Unparalleled support: Lighthouse provides comprehensive technical and account management support throughout a subscription, including initial onboarding, training, and ongoing guidance, leading to the highest customer satisfaction ratings in the industry.

• Unified insights: Lighthouse encompasses historical trends, forward-looking projections, and granular analysis of supply, demand, pricing, and performance data for short-term rentals and hotels.

AirDNA

As a short-term rental analytics platform, AirDNA offers insights into Airbnb and Vrbo markets worldwide. Designed for investors, hosts and property managers, AirDNA provides tools for you to evaluate market performance, forecast revenue and optimize pricing strategies.

Key features include:

• MarketMinder dashboard: Offers interactive maps and performance metrics across global markets.

• Rentalizer tool: Estimates potential revenue for specific properties based on comparable listings.

• Smart rates: Provides dynamic pricing recommendations tailored to individual properties.

• Forward-looking data: Analyzes booking trends, occupancy and nightly rates up to six months ahead.

• Historical data access: Provides insights into short-term rental performance over the past eight years.

As a best use case, AirDNA is beneficial for investors and property managers seeking to expand their portfolios into new markets and properties.

Note the relatively high price highlighted by some users, though.

Airbtics

Airbtics is a dynamic short-term rental analytics platform designed to provide actionable insights for Vrbo, Booking.com and Airbnb data globally.

Catering to hosts, investors and property managers aiming to maximize revenue and identify markets with high profitability, its key features include:

• Custom market mapping: Draw specific areas on the map to analyze localized data.

• Detailed metrics: Access over 20 key performance indicators (KPIs), including occupancy rates, average daily rate (ADR) and revenue.

• Property-level analysis: Filter data by property attributes such as bedroom count, amenities and pricing to uncover performance patterns.

• Guest demographics: Gain insights into guest origins by country and city.

As a best use case, it’s ideal for investors and property managers seeking to evaluate and enter new markets with precision.

KeyData

Key Data is a short-term rental analytics platform that aggregates direct reservation data from over 65 property management systems, covering more than 700,000 properties globally. This direct-source approach enables property managers to benchmark performance and make informed decisions.

Key features include:

• Direct source data: Combines online travel agency (OTA) data with direct reservation information for precise benchmarking across 45+ KPIs.

• Real-time pacing charts: Monitor future occupancy and revenue trends to adjust strategies proactively.

• Customizable dashboards: Tailor views to focus on specific markets, property types or performance metrics.

• Integration with PMS: Seamlessly connects with existing property management systems for streamlined operations.

As a best use case, it’s suitable for professional property managers and destination marketing organizations seeking granular, real-time data to optimize revenue and understand market dynamics – though do note the relative complexity of the interface.

AllTheRooms

A global short-term rental analytics platform, AllTheRooms aggregates data from Airbnb, Vrbo and other sources to provide comprehensive market insights. Designed for investors, hosts and property managers, it offers tools to analyze market trends, compare performance and identify investment opportunities, with key features including:

• Market analysis: Evaluate metrics like occupancy rates, ADR and revenue across various markets.

• Competitor benchmarking: Compare your property's performance against local competitors to identify areas for improvement.

• Revenue calculator: Estimate potential earnings based on market data and property specifics.

• Property score: Assess properties using a scoring system that considers various performance indicators.

As a best use case, it’s designed for investors and property managers seeking to understand market dynamics, assess property performance and make data-driven decisions for short-term rental investments.

Notable mention: Built-in OTA data and analytics capabilities

Many OTAs and marketplaces offer native analytics tools that provide hosts and managers with basic performance insights. While these are valuable for quick, platform-specific data, they lack the comprehensive, cross-market perspective needed for strategic revenue management and competitive benchmarking in the broader short-term rental landscape.

Let’s take a quick look at three market-leaders.

Airbnb

This platform provides Airbnb hosts with built-in analytics tools through its Performance tab, offering insights into metrics like occupancy rate, average nightly rate and booking lead time.

These tools are useful for individual hosts or small operators looking for a quick, no-cost view of how their listings are performing. However, the data is limited to Airbnb bookings only, with no visibility into market-wide trends or competitor pricing across other platforms, making it insufficient for broader revenue management or benchmarking needs.

Vrbo

Vrbo provides built-in analytics through its MarketMaker tool and performance dashboards, offering data on rates, booking trends and competitor pricing within the Vrbo platform.

These tools help hosts adjust pricing and assess listing performance, making them useful for owners managing a small number of properties or those new to short-term rentals. However, like Airbnb, Vrbo’s insights are limited to its own marketplace, meaning users lack visibility into wider market trends, performance benchmarks, or activity on rival platforms like Airbnb or Booking.com.

Booking.com

Booking.com offers built-in analytics via its Partner Hub and extranet, including performance dashboards, competitor insights and demand trends. Hosts and property managers can track key metrics like conversion rate, occupancy and booking window, and receive tailored pricing suggestions.

These tools can be valuable for those primarily listing on Booking.com who want quick, data-informed guidance. However, like the two tools above, its analytics are restricted to its own platform, limiting visibility into competitor performance or broader short-term rental trends across other channels.

Data quality: The top consideration for an analytics solution

When choosing a short-term rental data provider, data quality should be your top priority. 

Accurate and comprehensive data is essential for making informed decisions about pricing, marketing and distribution strategies. Poor data quality can lead to misjudged market demand and missed revenue opportunities.

To evaluate a provider’s data quality, start by reviewing its data sources and update frequency on the product website. Reliable providers often use direct data integrations or collect information from multiple, verified sources.

During sales calls, ask about the data collection methods, how frequently data is refreshed and what coverage they offer in your target markets. Also, inquire about how they handle discrepancies or missing data.

Choosing a provider with incomplete or outdated data can seriously undermine your ability to stay competitive. Without up-to-date insights, you risk setting prices too high or low, misallocating inventory and failing to spot emerging trends or competitor moves. Ultimately, this can lead to lost bookings, reduced revenue and poor guest satisfaction.

Investing in high-quality data ensures your strategies are grounded in reality and aligned with current market conditions.

What sets Lighthouse apart as a hospitality data leader

Lighthouse stands out as a leading short-term rental data solution thanks to its robust data, advanced algorithms and commitment to accuracy.

Unlike many platforms relying solely on scraped or third-party data, Lighthouse integrates directly with multiple property management systems and OTAs, ensuring access to rich, real-time booking and pricing information. This direct data integration allows Lighthouse to maintain comprehensive coverage across diverse markets and property types, delivering highly accurate and timely insights.

Additionally, Lighthouse employs advanced data validation and continuous refresh cycles, which keep its datasets current and reliable. This proactive approach helps you stay ahead of market shifts, optimize pricing strategies and benchmark performance effectively.

By combining breadth, depth and freshness of data, Lighthouse provides unmatched clarity and confidence for hoteliers and short-term rental managers navigating a competitive landscape and seeking the best market research tools.

Stay competitive in the vacation rental market with Lighthouse

Lighthouse is the premier data provider for short-term rental properties, empowering property managers and hoteliers to make strategic, data-driven decisions that boost revenue and occupancy.

A one-stop shop for all of your travel and hospitality data needs, while dedicated support ensures you get the most from your insights.

Backed by deep industry expertise, Lighthouse helps you navigate market trends confidently, stay ahead of competitors and optimize your vacation rental portfolio with ease.