How to maximize hotel revenue with Lighthouse Parity Insight

Rate parity is one of the hardest parts of that equation. When it slips, guest trust erodes, control over pricing weakens, and hotels lose both revenue and reputation. 

It’s a constant game of whack-a-mole. One day it’s mobile-only deals pulling OTA rates down, the next it’s OTAs quietly undercutting or wholesale rates meant for packages surface online where guests can book them directly.

Add in rate-stacking promotions, that combine multiple discounts, and keeping hotel rates aligned becomes a moving target that requires full time monitoring. 

And in a world where travelers can compare prices across dozens of distribution channels in seconds, even a small rate disparity can redirect a booking, add commission costs, and leave brand.com looking less competitive. 

Lighthouse Parity Insight is a leading parity management solution designed to help hotel chains and groups address these issues head-on. As part of Lighthouse’s market intelligence suite, it helps hoteliers identify, measure, and resolve parity issues across properties and portfolios.

What is Lighthouse Parity Insight?

Most revenue managers don’t need convincing that parity matters; they often have to deal with the fallout when it breaks. The real question is how to keep control when OTAs, wholesalers, and metasearch sites are constantly shifting prices in ways hotels can’t easily track.

Along with the brand's reputation to uphold, there’s also the financial impact to consider. Bookings that come through third-party channels often carry higher commission fees and slimmer margins for the hotel.

Parity Insight was built to solve these challenges. Not only does it help to protect direct bookings, but it also gives hotels a clear view of where their rates are showing up, when they’re being undercut, and which partner or promotion is responsible.

Trusted by more than 70,000 hotels, including eight of the world’s ten largest groups - who rely on it as a core part of their distribution and business intelligence toolkit - Parity Insight monitors over 2 billion rates daily and has been recognized by Hotel Tech Report as the top-rated parity solution in the hospitality industry for five consecutive years.

Behind the scenes, Parity Insight runs one of the most rigorous parity data collection processes in the hotel industry.

Shops are randomized across days and times to prevent manipulation; updated daily; and applied consistently across brands and markets.

To achieve this, Lighthouse combines proprietary APIs with state-of-the-art crawling technologies, ensuring that rate shopping reflects exactly what a guest would see online. 

A follow-up system runs throughout the retrieval pipeline, supported by both automated and manual checks every hour.

This layered approach guarantees consistent, reliable hotel data and gives revenue managers confidence that any instances of disparity are backed by accurate information.

All of this comes together in a user-friendly dashboard that revenue teams can use without needing to dig through endless reports. 

The starting point is the Parity Score Indicator – a quick way to see the overall distribution health of your portfolio.

• Meet score shows how often brand.com and OTA partners are in perfect parity.

• Win percentage highlights the times your direct channel is lower than OTAs.

• Loss dates flag the opposite; when OTAs undercut your direct rate, costing you bookings and weakening your channel mix.

Alongside your parity score, Parity Insight adds a market benchmark. Because Lighthouse collects billions of parity data points each day, we can show how your parity performance compares to other hotels in your market. 

While everyone aims for a high meet score, what really matters is that you are outperforming the market benchmark.

That context helps revenue teams set realistic targets and see whether they’re leading or lagging the market.

Once you have an idea of your overall parity health score, Parity Insight lets you hone in and evaluate some of the metrics that may be cause for concern:

• It offers filters and drill-downs by market, channel, or partner

• It provides evidence tools such as screenshots, test bookings, and bait-and-switch detection

• It also offers resolution workflows through Parity Manager and Parity Strategy, so breaches are tracked and closed, not just flagged

Parity Insight also connects to a hotel’s wider business intelligence and market intelligence tools, including Rate Insight, Market Insight, and Distribution Insight. Combined with an RMS, PMS, or channel manager, it helps hoteliers optimize pricing strategies, improve forecasting, and make smarter data-driven decision-making part of daily workflows.

Monitor your rates proactively

Manually checking OTAs wastes hours that could be spent on optimizing pricing strategies, yet the most effective way to address parity issues is to catch them before they become a problem.

Parity Insight takes on that monitoring burden and surfaces the issues most likely to affect booking, allowing you to streamline your workflows and focus on what matters most.

• Dashboards can be tailored to focus on the markets, channels, or hotels that matter most, so revenue teams don’t waste time sifting through complicated data sets. 

• Portfolio views highlight which properties are struggling, while drill-downs let you zoom in on a single partner, room type, or promotion.

• Automated parity shops run daily, randomized across times and channels, so you’re working with real-time data that mirrors what travelers actually see. 

Combined with scheduled audits, this makes parity monitoring a proactive part of your revenue management strategy.

Identify and resolve parity breaches fast

Rate leakage is costly, but the harder part is proving it. Without documentation, OTAs dispute claims and wholesalers deny responsibility.

Without clarity, corporate leaders don’t know which properties are driving the issue.

Parity Insight solves this by providing a unified view of your portfolio. The platform can give you a convenient roll-up of all your hotels, highlighting properties that are struggling the most with parity issues. From there, you can drill down into specific issues to see exactly where and why undercutting occurs. 

For identified issues, Parity Insight provides screenshot proof, redirect links, and test bookings, so revenue teams can escalate with partners backed by evidence. 

Lighthouse’s bait-and-switch detection, built on years of validated rate shopping data, identifies sites that routinely advertise one rate but charge another.

This level of detail, combined with hard proof, is crucial for making your case and improving your parity performance across the portfolio.

Use reports to drive action

Data is only valuable if it leads to action. Parity Insight highlights the parity issues most likely to impact bookings, helping your revenue team focus attention where it matters most.

• The system flags breaches that are costing you bookings, so they can be addressed quickly

• Reports aggregate issues by hotel, brand, or region so recurring offenders are obvious

• Benchmarking provides context, showing whether your parity score lags or leads the market

For multi-property groups, these reports spotlight which hotels are creating parity risk, while on-property teams get the details needed to resolve issues. 

Folding them into regular revenue meetings keeps parity as a standing agenda item instead of a quarterly audit.

Collaborate with distribution partners

Parity control also depends on constructive engagement with distribution partners. The strength of Parity Insight is that it equips hotels with the evidence to have those conversations on equal footing.

• With contracted OTAs, disputes are often easier to resolve if you approach them with clear screenshot proof.

• With wholesalers, the challenge is greater. Undercutting often comes from onward distribution, so test bookings are invaluable for tracing where leaked rates end up and building a case for enforcement.

• Parity Manager’s workflow automation keeps this process centralized, ensuring communication with hotels and partners is consistent and branded, rather than scattered across email threads.

For a holistic view, you can use Parity Insight in conjunction with other Lighthouse market intelligence solutions such as Distribution Insight.

While Parity Insight focuses on rate parity, Distribution Insight provides real-time data on the health of your connected systems.

Together, these tools give you the complete picture you need to optimize your entire channel mix and ensure you maintain good distribution health across your portfolio.

Benchmark and track long-term performance

Effective parity management is a continuous process. Parity Insight helps you track your long-term success and make adjustments to your revenue strategy over time.

The platform maintains historical performance integrity by using a consistent shop structure, so any change in performance is a true change, not a change in the measurement itself.

You can set up regular parity performance reviews to analyze trends and spot persistent issues with certain channels or partners.

The benchmark indicator allows you to compare your performance against other hotels in your geographic region to determine if your parity is “best in class or needs improvement.”

This level of analysis supports more accurate forecasting, better decision-making, and improved alignment across your distribution teams.

Make Parity Insight work for you

Parity issues will never disappear entirely. OTAs will keep testing promotions, wholesalers will find new ways to redistribute rates, and new tactics will emerge.

The real difference lies in whether your hotel can spot breaches early, act with proof, and close them before they erode revenue.

For those managing a portfolio of properties, time is always limited. Parity Insight reduces the manual burden of chasing down parity issues, highlights the ones that matter most, and supports resolution with evidence.

By making parity control part of daily workflows, hotels can protect direct bookings, keep pricing strategies aligned, and devote more attention to long-term revenue planning.

Talk to our team to see how Parity Insight can help your hotels protect rate integrity and capture more direct revenue.