How to get the most out of Lighthouse Distribution Insight

Distribution across multiple channels is one of the toughest parts of hotel revenue management today. Systems fall out of sync. Rates fail to load.

A mapping glitch, a closed rate plan, or a delayed OTA response can sit unnoticed until the slowdown shows up in your pickup.

By then, many hotels are reacting after revenue has already slipped.

The tools we rely on, such as daily reports, booking exports, and third-party dashboards, are often incomplete or delayed.

They tell you what happened, not what triggered it.

That leaves commercial teams piecing together clues across multiple systems or waiting on tech support to confirm the cause.

Lighthouse Distribution Insight removes that frustration. It provides real-time transparency into every CRS transaction: searches, bookings, cancellations, and modifications across your entire channel mix.

That means you can see not only what’s happening, but why. Instead of waiting for a performance drop to trigger an investigation, it provides the signals early; when there’s still time to respond, recover demand, and protect your revenue.

What is Lighthouse Distribution Insight?

In a nutshell, Lighthouse Distribution Insight gives you a live feed of how your hotel’s Central Reservation System (CRS) interacts with every connected partner – OTAs, wholesalers, switches, and direct channels.

Every search, booking, modification, and cancellation is captured and translated into insights that reveal exactly how your inventory moves through the distribution ecosystem.

Rather than building a strategy around daily summaries or monthly reports, Distribution Insight refreshes this data in near real time.

You get a clear look at what is happening inside your CRS as it unfolds, from shifts in partner demand to the specific causes of booking failures.

The real advantage is the context it provides.

Most tools stop at bookings; they tell you what came through, but leave out the friction points that caused losses along the way.

Distribution Insight captures the full journey from rate request to confirmed booking, showing partner interactions with your CRS as they happen. With that clarity, you can spot breakdowns quickly and confirm that rates and availability appear exactly as intended.

As well as resolving issues like these, the tool also helps distribution teams make faster, more confident data-driven decisions. This means you can: 

• Monitor booking health and availability without waiting for daily exports.

• Spot unusual demand patterns or partner behavior before revenue is affected.

• Answer questions from regional teams or OTAs using clean, verified data.

The system replaces the guesswork with visibility. Every metric updates in minutes, allowing commercial teams to focus less on finding issues and more on acting on them.

Gain visibility into distribution strategy efficacy

When performance dips, the hardest step is often figuring out where the decline began. Did an OTA use stale cached rates? Did availability close unexpectedly for a key partner? Was a region affected by a connectivity issue?

Lighthouse Distribution Insight offers those answers. It allows you to evaluate the strength of your distribution strategy and pinpoint the exact point where performance breaks down. You can filter dashboards by OTA, region, or brand; compare results across time periods; and benchmark KPIs like booking success, availability, and response times.

This visibility helps you:

• Identify which channels and partners deliver the strongest results.

• Detect anomalies early, before they affect revenue.

• Track operational consistency across all platforms.

Teams that once juggled multiple exports or dashboards can now rely on automated reporting in one central source of truth, from which you can analyze performance and act on the insights right away.

Optimize OTA distribution with real-time data

A distribution network only performs as well as its most fragile connection. When an OTA slows down, struggles to return rates, or sees conversion drop, the impact spreads across your entire portfolio. The challenge is spotting these shifts before they reach your revenue line.

Distribution Insight replaces static performance reports with real-time indicators of partner health and booking activity across every channel. You can track look-to-book ratios, availability, and response times by partner or market, and set alerts that notify you when performance starts drifting from normal patterns.

This allows you to respond quickly by:

• Opening or closing availability on key OTAs based on live conversion and response patterns.

• Adjusting exposure when certain partners are trending below target or experiencing outages.

• Identifying and escalating connectivity issues before they lead to revenue losses.

Because the data set updates continuously, you can also monitor evolving demand patterns as well. The tool shows where rate requests originate and which dates or stay lengths are attracting interest, helping you anticipate booking trends and refine your channel mix. All of this is presented through a user-friendly dashboard.

Rather than reacting once numbers fall, you can see shifts taking shape as they happen and make necessary adjustments to ensure your distribution channels keep performing the way they should.

Drive conversions and booking success rates

There’s a reason behind every failed booking. Sometimes it is a rate mismatch. Other times it is a mapping issue, expired cache, or a temporary OTA outage.

No matter the cause, each failure costs time and money.

Across large portfolios, those hidden losses can add up to millions each year.

Lighthouse Distribution Insight brings those details to the surface. In the same way Google Analytics shows who’s visiting your site, what they do, and where they drop off, Distribution Insight shows the full path of CRS activity – every search, response, booking, and failed attempt – across all your distribution partners.

From a single dashboard, you can view:

• Booking success ratio, segmented by channel, partner, or market.

• Top error types and causes, with clear ownership paths across connectivity, distribution, or revenue functions.

• Availability gaps and stale rates, which can be corrected before they impact conversion.

You can start with brand-wide booking health and drill all the way down to a specific failed transaction. That level of transparency allows distribution and connectivity teams to act quickly instead of waiting on support tickets or end-of-day summaries.

For revenue management, it provides early visibility into demand shifts through search activity. For marketing, it offers clarity on which rate plans and campaigns are converting across channels.

By turning CRS traffic into live analytics, Distribution Insight helps hotels protect revenue before it disappears. Instead of hearing about issues through guest complaints or pickup reports, you can intervene at the first sign of trouble and maintain booking success and guest confidence.

Keep everyone on the same page with clear reporting

When different teams rely on the same data but view it through separate systems, alignment becomes difficult. Revenue teams track pickup. Distribution teams watch channel performance. Sales monitors partnerships. Marketing focuses on campaign results. By the time those insights circulate, the picture may have already shifted.

Lighthouse Distribution Insight gives every department a shared, real-time view of the hotel’s distribution ecosystem. Each team can access customized dashboards with the metrics that matter most to them, without losing the consistency of a central source of truth.

• Revenue and commercial teams can track demand and conversion as they unfold, comparing partners or regions side by side.

• Distribution and connectivity teams can monitor partner health, booking success, and availability in real time.

• Marketing teams can see how rate plans and campaigns are performing across channels, linking promotions directly to conversion data.

Drill-down functionality lets users move from high-level KPIs into the transaction details that explain them. Real-time alerts flag anomalies before they turn into performance drops, and benchmarking tools make it easy to measure the impact of system updates or migrations over time.

The result is collaboration grounded in shared facts. Teams speak from the same data, rely on the same timeline, and move with greater alignment.

Discover how Distribution Insight can enhance hotel performance

Running multi-channel distribution will always be complex. Systems evolve, partners shift focus, and performance moves with them. But uncertainty becomes manageable when you can see every search, booking, and response as it happens.

With Lighthouse Distribution Insight, the noise settles into a clearer picture. You start to see what truly influences performance, which partners convert consistently, where availability falters, and how demand shifts before it appears in your pickup reports.

This early visibility helps hoteliers identify risks, adjust strategy with confidence, and understand how each part of the distribution ecosystem fits together. At the enterprise level, that clarity brings control. Regional and corporate teams can view performance across brands and partners in one place, drilling into details when needed while keeping sight of the wider landscape.

Distribution Insight gives hotels the visibility and consistency they need to run distribution proactively and ensure every channel, connection, and partnership works together effectively. Would you like to see it in action? Contact our team for a demo