Turning complexity into clarity: How hotel groups are aligning teams and data at scale

Different brands run on different systems. One might run a legacy PMS. Another might use a sleek, cloud-based system with a completely different workflow. 

Reporting dashboards don’t align.

Teams end up building spreadsheets from scratch. 

And data, fragmented, inconsistent, or locked in different systems, fails to deliver the insights needed to make decisions with speed or confidence.

It slows things down. Not in big, obvious ways, but in the daily drag of misaligned dashboards, scattered reports, and tools that don’t quite talk to each other. Revenue teams lose time trawling through data instead of acting on it.

More brands, more systems, more reports. If you’re responsible for revenue across a chain, region, or management group, you’ve probably felt this frustration yourself; productivity makes way for paralysis.

In this article, we’ll explore some of the most common headaches that emerge when scaling tech across multiple properties and show how leading hotel groups and management companies are solving them with a different approach: one built on integration, automation, and data that speaks the same language across every hotel.

Problem: Fragmented systems and data silos

Growth often comes with obstacles. Hotel groups expand by acquiring or franchising brands, each bringing its own tools, preferences, and operational habits. Management companies face a different, but equally tricky reality: operating across dozens of owners, brands, and regions, often with little say in the systems each property uses.

What you are left with is a hotel tech stack stitched together out of circumstance. Teams spend hours reconciling data, building reports from scratch, or duplicating efforts across systems making it challenging to compare performances, identify trends, and make decisions that affect the entire portfolio.

To add to that, every disconnected tool also carries its own costs; licensing fees, support contracts, and expensive workarounds. It all adds up fast. Along with the extra work, the added cost, there’s also the risk of blind spots and errors, especially when each tool has its own login, its own logic and its own version of the truth.

Mid-Continent’s fix: Standardize data, unlock insights

Mid-Continent Hospitality, a Dallas-based management company managing a diverse portfolio of hotels across several major brands, each with its own standards and tools faced this exact challenge: too many systems, not enough alignment. Reporting looked different from property to property. Pulling the data was slow. Making sense of it was even slower. Even when they could pull the data, formatting it into something usable was tedious and error-prone.

That’s where Lighthouse Business Intelligence made the difference.

Mid-Continent used BI to connect each property’s core systems - PMS, RMS, CRS - bringing key metrics like pick-up, cancellations, OTB, and lead times into one standardized view. Instead of putting together mismatched reports, the team now sees performance trends across the portfolio in real time. That’s allowed them to stop combing through data and instead start having more strategic conversations about what’s driving performance, where demand is shifting, and how to respond.

“It’s fantastic to have data from all properties cohesively organized in a single platform,” explains Donna Paraliticci, Regional Director of Sales and Revenue Management at Mid-Continent Hospitality, “No matter which brand or hotel we’re looking at, the information is ready in our standard format.”

Having data in one place is only part of the equation. The next challenge is getting teams to actually use it.

Problem: Slow adoption across the board

Technology only delivers value if teams actually use it. And across hotel groups, that’s where many platforms fall short.

If the data isn’t trusted, or answers take too long to find, teams will likely revert to what they know: spreadsheets, custom reports, or gut instinct. A platform that makes sense to corporate leaders may not work for on-the-ground teams juggling guests, staffing, and a dozen competing tasks. If the tool doesn’t match how they work, they’ll work around it.

With an emphasis on speed, agility, and clear answers, today’s commercial teams don’t just need access to data, they need insight at the click of a button. As a result, it’s vital that the most effective tools don’t just surface data, they surface insights, delivering the signal without the noise, and enabling teams to make decisions with agility. 

Pair that with revenue management automation, adoption becomes even easier. Teams log in because the system helps them do their job faster and more accurately.

Lighthouse was built with that reality in mind. Instead of jumping between tabs and pulling half-complete reports, users get a single view of performance, compset behavior, and market shifts. 

HRI Properties: Adoption through usability and alignment

That usability is what drives adoption at scale. At HRI Properties, every commercial leader - from revenue to sales to GMs - uses Lighthouse to stay aligned and act fast across a diverse portfolio. “The platform is very intuitive and presents data in an appealing and easy-to-read way,” said Lior Sekler, SVP of Revenue Management. “New users quickly get the hang of it and can easily find the information they need, even with minimal training.”

Power users can toggle between hotels, optimize pricing, and manage distribution. Sales and marketing teams plan initiatives around demand forecasts. GMs use the overview function to track performance and spot key opportunities. “Broad access to demand and OTB data fosters communication between departments and helps them work more effectively toward common goals,” Sekler added.

The result isn’t just better data. It’s faster decisions, stronger collaboration, and a system that fits seamlessly into the way hotel teams already work.

Problem: Inconsistent reporting and strategic misalignment

At property level, revenue management often works fine. But across a portfolio, the cracks start to show.

When each hotel builds reports differently, uses different KPIs, or pulls data from different systems, it becomes nearly impossible to compare performance or set strategy at scale. Central teams get caught in the middle, trying to align goals, justify decisions, and surface insights from inconsistent, incomplete inputs.

Dashboards are too rigid. Reports aren’t comparable. Brand-specific needs, like filtering by non-room revenue or surfacing brand-mandated KPIs, are lost in generic views. And without trust in the underlying data, even the best strategy loses momentum. 

Stonebridge Companies: Scaling strategy with shared truth

Stonebridge Companies knows this well. Since they acquired Real Hospitality in 2024, their diverse management portfolio comprises 160+ hotels and 24,000+ guest rooms across 20+ states. They faced a common challenge: every system spoke a different language. Aggregating data was time-consuming, and decisions lagged behind market shifts.

With the Lighthouse BI platform, they unified core KPIs, market segments, and performance views across their portfolio. Now, pickup trends can be tracked across a single hotel, a region, or the entire group. Sales and marketing can align activity with revenue needs. And, because they’re working from the same version of the truth, leadership can act faster.

“Using Lighthouse BI has helped us create a solid process around business intelligence and data analytics,” said Jeff Hinkle, Associate VP, Revenue Management at Stonebridge Companies. “The platform provides our decision makers with reliable insights, so they can do their job as effectively as possible.”

That consistency has transformed how their commercial teams operate. Sales can monitor account production and group performance. Marketing can target campaigns to forecasted need periods. Revenue can fine-tune pricing and distribution using real-time insights. Even GMs and senior leaders now work from the same source of truth, enabling faster, more coordinated decisions across the business. 

This kind of alignment is what allows strategy to scale, turning disconnected insights into coordinated action, and giving every team the clarity needed to move faster.

From connected systems to competitive advantage

Today’s hospitality landscape demands more than just new tools. It requires a connected approach that turns operational complexity into coordinated action.

Lighthouse is built for that challenge. Its best-in-class commercial platform helps hotel groups move beyond fragmented systems and siloed teams by centralizing data, streamlining reporting, and aligning commercial decision-making at every level of the organization.

From revenue management and marketing to sales and leadership, teams can work from the same version of the truth - automated, up to date, and tailored to their needs. That means faster reactions to demand shifts, fewer missed opportunities, and strategies grounded in real-time insights. 

Instead of wasting time trying to figure out what’s happening, hotel leaders gain the ability to move first, whether that’s adjusting pricing, launching a campaign, or responding to market disruptions.

This is the shift hotel groups are making: from reactive workflows to proactive, portfolio-wide strategy. And it’s what positions them not just to operate efficiently, but to compete at a higher level.

Lotte Hotels: From manual reporting to strategic clarity

Lotte Hotels & Resorts, which operates 37 properties across multiple countries, faced this complexity firsthand. Manual data extraction and inconsistent reporting slowed their teams down.

“Previously, revenue managers had to extract data every morning and compile it manually. Now, we just log into Lighthouse, and everything is there,” said Jenny Jung, Revenue Manager at Lotte Hotels & Resorts Headquarters. “It’s our most essential revenue management tool. It saves time, ensures accuracy, and serves as the foundation for all our strategy meetings”

With Lighthouse, Lotte standardized reporting across their portfolio, eliminating guesswork, aligning cross-functional teams, and accelerating decision-making. What once felt like a daily reporting grind has become a coordinated, strategic advantage.

As hotel groups grow, operational complexity is inevitable: more brands, more tools, more decisions, more moving parts.  

But scaling doesn’t have to mean slowing. 

Scaling hotel tech should be the same. Faster insights. Fewer barriers. Clarity that travels across every property, team, and region.