Take commercial strategy beyond rates and inventory management
Data & Services
Commercial Strategy Services
Master commercial strategy with innovative solutions shaped by the experts who use them daily.
Gain peace of mind with a dedicated team of commercial experts
Drive growth with a service built for independent hotels
Focus on your guests, while we focus on revenue growth
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Streamlined commercial strategy
Ease your workload with our holistic approach - from automated reporting and digital strategy to task force support and customized commercial strategy services.
Your trusted commercial advisor
We take the workload off of you with automated tools and a dedicated team. We're here to guide, advise, and champion your goals.
Where industry insights meet advanced expertise
We fuel your success with a blend of industry knowledge and cutting-edge tech prowess.
How Commercial Strategy Services works
Boost your digital presence
From crafted content and compelling images to all-inclusive e-commerce management, we ensure your brand stands out to secure more bookings.
Revenue growth and assurance
We bridge service gaps with comprehensive revenue management services, training, and custom consulting.
Multi-platform mastery
Centralize and automate your revenue reports on our platform, ensuring smooth interoperability with both major brands and independent PMS/CRS systems.
Cutting-edge digital strategies
We manage digital spend campaigns for optimal returns, ensuring every dollar counts.
Custom tailored solutions
Our suite of custom consulting services is adapted to suit your unique needs and challenges.
Trusted by 70,000+ industry professionals
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“We switched to Lighthouse Commercial Management Services this year as we were having some issues and turnover with the individual brand revenue managers. We are so glad we did! Our Revenue Managers are so helpful and professional. We love having access to Business Intelligence. It makes looking at our data and running reports so much easier than the brand tools. Our sales leaders also love the displacement tool to quickly price groups/check pricing and availability.”
Sarah
Whitestone Hospitality Management
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“Lighthouse is easy to use and provides a great snapshot of our hotels’ performance to relay to our investors. The weekly calls provide a great review of our strategies and what is/ is not working. In addition, the team is super responsive outside of the weekly calls for any questions or changes.”
Mary
Bentley Legacy Holdings
Who uses Commercial Strategy Services?
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Commercial Strategy Services FAQs
What does holistic Commercial Strategy mean?
Gone are the days of looking at an already-stale benchmark report and simply raising and lowering rates. Commercial management is constantly changing with the introduction of new hotel technology. We aim to provide not only access to those cutting edge tools, but a more well rounded approach to Commercial Strategy including digital marketing, sales support, automated forecasting, property audits and much more.
How do Lighthouse Commercial Strategy Services compare to other RM for Hire Services?
We provide customized services tailored to fit the needs of you and your hotel. Don’t want to be forced into a 30 minute call window with no flexibility? Neither do we. We work with your team to create a revenue call and strategy that fits your needs. We don’t answer to anyone but you and your team.
How do you know how to make the right decisions for my hotel?
Our proprietary technology is included with your Commercial Strategy subscription. We use the very best data and insights to back up our decision making process, and have access to new developments in technology before any other providers. We are also regularly trained and certified on all the major RMS platforms to make sure they are optimized to make the best decisions for your business.
What is Task Force Commercial Strategy?
We know how difficult it can be when a revenue team member goes on extended leave or decides to leave your organization. We’re here to help in those unexpected gaps of revenue service. Allow us to provide the support you need for whatever length of time necessary.
Do you provide digital strategy support?
Our holistic approach to commercial strategy wouldn’t be possible without a concerted effort toward digital marketing. Our team understands where the industry is moving and has great partnerships with the digital channels that allow you the greatest exposure and conversion.
One platform for everything
- Market Intelligence
- Business Intelligence
- AI & Automation
- Data Solutions
Make the most of market demand
Lighthouse helps you understand market demand with accurate insights on hotel booking intent, allowing you to uncover new revenue opportunities.
Get a holistic overview of your competitors
Lighthouse gives you total visibility of the competitor landscape based on scale, occupancy, and rates, allowing you to optimize your revenue with precision and confidence.
Take care of parity issues
Lighthouse offers an end-to-end solution that helps you track your hotel’s parity performance, efficiently manage online partnerships, and solve the right parity issues across OTAs.
Benchmark against your competitors
Measure the success of your strategy by benchmarking performance metrics like average daily rates and revenue per available room against competitors.
Optimize your distribution strategy
Lighthouse gives you real-time distribution intelligence based on individual shopping requests and reservations, enabling you to optimize your distribution channel strategy.
