Customer spotlight: RYSE, Autograph Collection
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How RYSE, Autograph Collection Uses Rate Insight and Market Insight to Stay Ahead
Key Results:
Achieved timely and competitive pricing in a complex market
Gained clear understanding of booking dynamics and competitor strategies
Streamlined decision-making with accurate and user-friendly tools
About RYSE, Autograph Collection
Located in the dynamic Hongdae district of Seoul, RYSE, Autograph Collection is a lifestyle hotel that attracts a diverse mix of international leisure and business travelers. With a strong reliance on overseas guests and a longer-than-average booking lead time, having the right market intelligence is critical to maximizing revenue and staying competitive in a rapidly evolving market.
We spoke with Jessie Sung, Revenue Manager at RYSE, Autograph Collection, about how Lighthouse’s Rate Insight and Market Insight have transformed their decision-making process, improved efficiency, and helped them drive ADR and occupancy.
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Saving time and making data-driven decisions
Challenge:
Before using Lighthouse, Jessie relied on OTA managers, newsletters, and direct competitor outreach to gather market insights. This process was time-consuming, inconsistent, and often delayed critical pricing decisions. With different channels offering conflicting perspectives, it was difficult to act quickly and optimize rates effectively.
Solution:
Rate Insight and Market Insight provided real-time access to competitor pricing and demand trends, eliminating the need for manual research. With one click, Jessie could now track market shifts, competitive positioning, and key demand signals – all in a centralized platform.
Results:
Saved six hours per day on market research and trend analysis
Gained immediate visibility into market demand, rate fluctuations, and upcoming events
Allowed for faster, data-backed revenue decisions
“Before using Lighthouse, I used to spend hours searching for market trends or contacting our OTA managers. Now, with one click, I can get all the information I need in real time. Lighthouse has saved me countless hours of research time that I would have spent tracking each source one by one.”
Building more competitive pricing strategies
Challenge:
With a significant portion of international guests, Ryse needed a clear understanding of market trends and competitive pricing to protect ADR while driving occupancy. However, with limited access to real-time competitor data, pricing decisions were often reactive rather than proactive.
Solution:
Using Rate Insight, Jessie could compare Ryse’s pricing with both similar and higher-tier competitors. By monitoring rate fluctuations and availability in real time, she could adjust pricing strategically to capture demand while maintaining a premium position.
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Results:
Developed a more competitive ADR strategy by aligning pricing with market conditions
Identified opportunities to raise rates when high-tier competitors were fully booked
Ensured daily occupancy and ADR optimization
“To keep my property competitive, I always check our competitor’s rates to ensure that we are maximizing our ADR. When a higher-tier competitor shows that they have no available rooms, I know that I have an opportunity to push for and attract more guests at a premium rate.”
Using market demand insights to optimize occupancy and revenue
Challenge:
During the post-pandemic recovery, market demand was unpredictable, making it difficult to forecast accurately. Jessie needed a tool to track real-time demand trends and adjust strategies accordingly.
Solution:
Market Insight’s demand heat map and flight search data provided Ryse with an accurate picture of inbound demand, helping Jessie fine-tune pricing and inventory management. Instead of relying on external airport data, she could now monitor flight searches, demand trends, and booking patterns directly within Lighthouse.
Results:
Used real-time demand insights to adjust pricing and promotions proactively
Improved forecasting accuracy by comparing on-the-books data with market-wide demand
Identified new source markets based on flight search trends
“Flight search data has been a game-changer to help provide insight for our revenue strategy. Before Lighthouse, I had to manually check airport websites for arrival numbers. Now, I can see real-time demand trends all in one place, which has been central for our hotel since we mainly cater to guests from abroad.”
Achieving revenue growth and overperforming against budget
Challenge:
Ryse needed to ensure that its pricing and revenue strategies aligned with market demand and competitor movements. Without real-time insights, they risked missing opportunities to optimize rates and capture demand.
Solution:
By incorporating Lighthouse data into weekly revenue meetings, Ryse’s team was able to develop more informed pricing and distribution strategies. Market trends, competitor pricing, and demand signals became the foundation of their decision-making.
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Results:
Consistently overachieved revenue targets since adopting Lighthouse
Strengthened revenue meetings with real-time insights and strategic discussions
Enhanced revenue strategy execution with data-backed confidence
“Ever since we began using Lighthouse, we’ve consistently overachieved our budget against the forecasts, given that we are able to deal with real-time data. Every revenue strategy meeting is built on Lighthouse data – it’s the key to our success.”
Final thoughts: The essential revenue management tool
Jessie emphasizes that for any hotelier looking to improve efficiency, optimize pricing, and gain deeper market intelligence, Lighthouse is a must-have tool.
"I highly recommend utilizing Lighthouse. While ultimately, the revenue decisions lie with the Manager, Lighthouse serves as a critical guide in its real-time data as well as competitive edge with its at a glance tool. If you’re looking for a tool to build smarter strategies, and allow for real-time reaction, then this is the perfect tool for you.”
With Lighthouse’s Rate Insight and Market Insight, Ryse, Autograph Collection Seoul has transformed its revenue management approach – saving time, increasing ADR, and consistently exceeding financial targets.
