AI Is the new Google search for Travel. What It means for African Hotels

AI Is the new Google search for Travel. What It means for African Hotels

September 9th - 12pm WAT | 1pm SAST | 2pm EAT

Travel search is going through its biggest shift since Google, and hotels across Africa are entering this new era at a critical moment. AI assistants are becoming travelers' first stop when planning a stay, and most hotels have no idea whether they're even part of the conversation. Today, 84% of hotels don't appear in AI recommendations at all, while platforms like ChatGPT have grown to hundreds of millions of weekly users worldwide.

Join us to unpack what this shift means for hotels across Africa's key markets: how AI assistants surface, or overlook, properties, what "AI visibility" actually measures, and what forward-thinking hotels on the continent are already doing to make sure they're not left out as these habits form.

We'll then introduce Connect AI, Lighthouse's complete AI discovery solution: the industry's first direct booking app in ChatGPT, Generative Engine Optimization (GEO) that makes your website AI-ready, and the AI Visibility Insights dashboards that let you track your mention rate, ranking and competitors, the same way you've tracked your position on Google for years.