Luminate 2025: Where meaningful connections happen
:format(webp))
Key takeaways, standout moments, and what's next for the hospitality industry
:format(webp))
Luminate 2025 brought together some of the top travel and hospitality professionals to explore the future of revenue, data, and innovation in the hotel industry.
From live panels and keynote interviews to hands-on sessions and peer-led discussions, the event sparked powerful conversations — and real ideas you can use.
Here’s a look back at the highlights.
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
Dynamic conversations across two global hubs
Luminate 2025 sparked something special. Across New York and in London, travel and hospitality's boldest thinkers broke free from traditional networking to forge connections that matter. The energy was electric as revenue leaders and industry experts came together to reimagine what's possible when genuine collaboration replaces surface level interactions.
This wasn't your typical industry event.
This was travel and hospitality at its most intimate and authentic.
:format(webp))
New York highlights
NYC kickstarted Luminate 2025 with electric energy. Revenue strategists challenged conventional thinking, commercial leaders shared breakthrough approaches, and technology innovators revealed what's actually working right now.
The conversations moved seamlessly from structured sessions into exchanges where the real magic happened.
Our NYC partners helped bring our event to light: Actabl, Cloudbeds, IDeaS Revenue Solutions, Sabre Corporation, Jonas Hospitality
Industry voices included: Jennifer Driscoll, Roy Madhok, Jeff Roark, Chris Cheney, Brian Hicks, Jeff Kessinger, Jeffrey Levy, Kerry Mack, Ashish Khullar, Joe Delli Santi, Priya Chandnani, and Michael Klein.
Experience the energy and insights from NYC in our highlight reel featuring key moments and attendee perspectives
London U.K. highlights
Luminate London buzzed with provocative ideas as industry leaders challenged conventional wisdom and shared innovative approaches to hospitality's most pressing challenges.
Our London partners championed meaningful connections: IDeaS Revenue Solutions, Mollie, Mews, Lightspeed Commerce, BEONx
Industry voices included: Maggie Rauch, Brian Hicks, Kelly Cronin, Adrienne Hanna, Jamie Blackmore, Neetu Mistry, Thuy Tran, Gabor Kiss, Ingela Heintz, Alexis Yaghil, Joe Pettigrew, Liz Laming, Marty Campbell, and Zsuzsi Szentes.
Catch the London vibe in our event recap featuring standout moments, key insights, and behind-the-scenes glimpses from our UK gathering.
Key themes
Data-driven commercial strategy
Sessions like "Uniting Commercial Teams Through the Power of Shared Data" and "The Hidden Revenue Potential of Review Scores" explored how properties can leverage data to break down silos and uncover untapped revenue opportunities.
The future of hospitality technology
From "Transforming Hospitality Through Human-AI Partnerships" to "The Evolving Landscape of Hospitality Technology," attendees gained insights into emerging tech trends and how to balance innovation with the human touch.
Industry evolution and adaptation
With sessions covering "The Deloitte 2025 Travel Outlook," "The Long-Term Nature of Short-Term Rentals," and "Major Events, Maximum Returns," Luminate addressed how the industry is changing and the strategies leading properties are using to adapt.
Talent and leadership
HSMAI's presentation on "The State of Hotel Sales, Marketing, and Revenue Optimization Talent" alongside "Inspiring Stories from Hospitality's Game Changers" provided valuable perspectives on building and leading high-performing commercial teams.
Short-term rental impacts
From “The Long-Term Impact of Short-Term Rentals”, it became apparent that the accessibility to short-term rentals has necessitated the need for new analytical metrics and considerations to be factored into a hotel’s commercial strategy. With the effect of short-term rentals varying quite considerably across destinations, having access to the right data points has proven critical in today’s hospitality ecosystem.
Hotel review scores drive pricing power
The data story “The Hidden Revenue Potential of Review Scores” put actual quantifiable metrics behind hotels’ review scores. Higher review scores generally equate to elevated pricing power for a hotel, but the magnitude of that pricing power varies based on star level, market, and type of destination. The power of data came through as we learned the incremental value of each tenth-of-a-point of review score.