Improving Local SEO to Drive Bookings: A Guide for Independent Hotels

Why should I read it?

An unfortunate reality for independent hoteliers is that they don’t operate at the same level as large hotels or branded chains. The latter have bigger budgets that allow them to engage in multiple large campaigns and, in some cases, recognizable brand names that instill confidence in potential guests, putting indie hotels at a disadvantage.

However, with the right strategies, like local SEO, independent hotels can compete effectively. Local SEO is the great equalizer — it has the power to position businesses in front of audiences that are more likely to convert.

When implemented effectively, it increases independent hotels’ visibility by helping them rank higher on search engine results pages (SERPs). This promotes brand awareness and can result in increased bookings.

Get the eBook now and learn how to optimize local SEO efforts for greater online visibility.

What’s in the free eBook?

Lighthouse is committed to helping you improve every facet of your business to maximize revenue. In this eBook, we explore the value of high local rankings for indie hotels and dive into some practical strategies to strengthen your local SEO efforts and drive bookings. 

We specifically look at how to:

• Optimize your Google Business Profile

• Leverage OTAs and other local listings

• Improve your hotel website 

• Effectively manage social media accounts to boost SEO efforts

We take an in-depth look at each strategy, exploring not only the value it offers but also how to implement it effectively to rank high in local searches.