How to get more direct bookings: The ultimate digital marketing guide for small hotels and B&Bs
An independent hotelier’s guide to boost visibility, drive more bookings and build guest loyalty
Why should I read it?
Independent hotels and B&Bs face tough competition from large hotel chains with deeper pockets and more visibility. While big brands dominate paid advertising and recognition, smaller properties often have to do more with less. But with the right digital marketing strategies, independent hoteliers can absolutely compete, and even stand out.
This eBook shows you how to turn digital marketing into your advantage. From building a loyal guest base on social media to automating email communication and managing your online reputation, you’ll learn practical strategies that don’t require big budgets, just smart planning. Discover how to reach the right guests, grow direct bookings and strengthen your online brand — all while keeping full control of your guest relationships.
Download the eBook now and start turning your online presence into a reliable revenue stream.
What’s in the free eBook?
Lighthouse is here to help independent hoteliers market smarter, not harder. In this eBook, we explore the four key marketing pillars to help you increase revenue and guest satisfaction:
Inside, you’ll find step-by-step strategies and actionable tips relating to the core pillars of digital marketing:
Website marketing: Make sure your site is technically sound, easy to find and built to convert. Learn how to attract website visitors and turn lookers into bookers.
Email marketing: Automate key touch points, personalize the guest journey and save time – all while fostering loyalty and increasing upsells.
Social media marketing: Use platforms like Instagram, Facebook, LinkedIn and TikTok strategically to raise awareness, build a community and drive bookings.
Online reputation management: Understand the impact of ratings on bookings. Learn how to monitor and respond to reviews efficiently, improving your reputation.
We wrap up the eBook with 5 pro marketing tips from Lighthouse. They're practical, high-impact tactics you can apply throughout your entire marketing strategy, no matter your team size, knowledge or budget.
Each section is packed with best practices, real-world advice and tools you can implement immediately to help your hotel stand out online and grow sustainably.