Lighthouse + Reprotel: Hotel Performance Webinar
February 3, 2026 - 3 pm (Brasília Time)
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How to combine marketing and data to boost direct bookings
Hotels need to attract the right audience and turn visibility into real bookings — and that requires marketing and data working together.
In this joint webinar, Lighthouse and Reprotel will share practical insights on how hotels can combine digital marketing strategies with data-driven decision-making to reach high-intent travelers and increase direct website conversions.
You will learn how to generate qualified traffic, understand guest behavior through data, and turn visits into profitable direct bookings using a more integrated, measurable, and performance-focused approach.
Why attend
Learn from two complementary perspectives: marketing and data
Gain practical insights you can apply to your hotel strategy
Understand how marketing and data work together to improve conversion
Get a view of how to improve direct conversion in a competitive market
Lighthouse
Lighthouse helps hotels make better commercial decisions through market intelligence, data, and AI-driven insights that improve pricing, distribution, and performance.
Reprotel
Reprotel supports hotels with digital marketing strategies focused on visibility, traffic acquisition, and online performance, helping brands connect with the right audience.
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